B2B Sales Executive

ecert Training is an eLearning platform selling online training courses to care homes and care groups across the UK. With an awesome product and deep sector experience, we're now looking for a B2B expert to help us scale.

This is a pure new‑business role. You'll open doors, create pipelines from scratch, and close net‑new customers—fueling our growth in the care sector. If you love the hunt, thrive on cold calling, and don't need MQLs to hit targets, this is for you. 

We are looking for a full-time B2B Sales Executive to work in our ecert team and will report to the Head of Sales in the UK.

What you will be doing:

• Self-generate pipeline: build and work targeted lists; run high‑volume cold calling, outbound email and LinkedIn sequences.
• Run the full sales cycle: discovery, tailored product walk‑throughs of our course catalogue, proposals, negotiation and close.
• Territory/account mapping: identify owners, managers and decision‑makers across single‑site and multi‑site care providers.
• Predictable activity & hygiene: maintain a tight process in HubSpot—notes, next steps, forecasts and conversion metrics.
• No account management: once a deal is won, hand over for onboarding; you stay focused on finding and closing the next one.
• Continuously iterate: refine messaging, share objections/insights, and help sharpen our outbound playbook.

What we are looking for:

• 4+ years of B2B new‑business sales experience (AE/BDM) in SaaS, HR tech or eLearning. Care‑sector experience not required.
• A proven track record of self-sourcing opportunities and closing SMB/mid‑market deals.
• Genuine comfort with constant cold calling and outbound prospecting—no reliance on inbound or MQLs.
• Strong discovery and objection handling; confident running remote demos and securing next steps.
• Autonomous, entrepreneurial "grafter": you manage your time, set your pace, and execute without hand‑holding.
• CRM discipline (HubSpot preferred); clear, concise written and verbal communication.

How success will be measured:

• Outbound activity & pipeline created (calls, emails, meetings, qualified opportunities)
• Demos held, win rate, and new logos closed
• Monthly/quarterly revenue/ARR against target

Expected Behaviours

We are primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviours we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at ecert to Do The Right Thing. We measure performance against these behaviours as part of each team member's monthly performance review:

• Agility: We move fast, adapt quickly, and continuously improve.
• Curiosity: We never stop learning and seeking better ways to do things.
• Excellence: We set new standards and strive to exceed expectations.
• Love: We care deeply for the work we do, for each other, and for our customers.

What we offer:

• Competitive base salary with additional benefits, including private medical insurance, and paid holiday, uncapped commission, and clear progression for top performers.
• Flexibility: The role is office-based with a minimum of 3 days a week in London.
• Unlimited opportunities for career growth and professional development
• The chance to influence and improve training delivery across the organization.
• Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded.
• Build a repeatable outbound engine in a growing brand with real headroom.