CRM Manager

Hello there, thanks for paying attention to our vacancy and let us introduce ourselves.

We are an IT company occupying a remarkable place in marketing, gaming, and financial segments of the iGaming industry. Our products are successfully implemented in European, African, and Latin American markets.

Ever since we first started, we have been driven to find the best solutions in everything we do. At the same time, we have been creating strong connections worldwide, which have helped us establish our presence in the industry.

We strive for fun, elegance, and efficiency in everything we do. You can feel this in our relaxed, homelike working environment. We offer employment and seek to hire only the brightest, most driven, and most gifted minds around.

Currently, we are looking for an ambitious CRM Manager (Russian-speaking) to join our team for full-time employment in our beautiful office in New Belgrade.

Here are a few reasons to join us:

• competitive salary and constant encouragement for your efforts and contribution (annual salary review);
• rapid growth (junior to CEO is a familiar journey for our company. We value business results and individuals eager to raise the bar. As an employer we provide supportive space to pursue your ideas);
• we are taking care of the overall well-being of our people by providing private health insurance and Fit Pass for all;
• work-life balance (25 working days of paid vacation, flexible schedule, corporate events, and team-building activities);
• modern and comfy office (easy-to-get office in new business center with a spectacular view, free fruits, and snacks in the office, playroom with billiard, tennis table, and PlayStation);
• we like to celebrate special days and have fun at our corporate events, and team-building activities, and we have special vouchers for our people's birthdays so you can enjoy your special day.

In this role you will be responsible for driving customer engagement and retention by executing personalized and data-driven CRM campaigns tailored for Russian-speaking audiences. You will work closely with the Head of CRM and cross-functional teams to enhance the player experience across multiple touchpoints and lifecycle stages.

Responsibilities:

• Planning, executing, and optimizing multi-channel CRM campaigns (email, push, SMS, in-app) for Russian-speaking users.
• Designing and maintaining customer lifecycle journeys onboarding, engagement, retention, and win-back.
• Collaborating with product managers, content, design, and data teams to align CRM initiatives with product goals and user flows.
• Analysing user behaviour and segmenting the player base to deliver personalized and targeted communications.
• Running A/B tests and continuously improving campaign performance based on data insights.
• Monitoring CRM KPIs such as engagement rate, retention, churn, and lifetime value (LTV).
• Ensuring that all communication aligns with brand voice, complies with regulations, and supports product objectives.
• Providing regular reporting and insights to the Head of CRM and wider Product team.

Requirements:

• Native or fluent Russian speaker, with professional working proficiency in English.
• 3+ years of experience in CRM, ideally in a digital product environment (iGaming, fintech, apps, or e-commerce).
• Strong knowledge of customer segmentation, automation workflows, and campaign performance tracking.
• Experience with CRM platforms (e.g. Braze, Salesforce, Optimove, or similar).
• Good understanding of customer behaviour metrics, user journeys, and retention strategies.
• Solid analytical skills; proficiency in Excel/Sheets and data visualization tools is a plus.
• Excellent organizational and communication skills.
• Ability to work cross-functionally and thrive in a fast-paced environment.

Would be a plus:

• Experience in iGaming or other online entertainment verticals.

• Familiarity with user engagement tools, personalization engines, and BI dashboards.

• Understanding of compliance (e.g., GDPR or local data/privacy regulations).

From our part, we are ready to provide you with our complete and comprehensive support in order to cope with this list of tasks successfully. Our Product Department is waiting for you to become a part of it