Head of CRM/Retention Lead

5 days ago

Belgrade, Central Serbia PEOPLEHUNT Full time €80,000 - €120,000 per year
Head of CRM/Retention Lead

Location: Remote (CIS or Europe preferred)
Industry: iGaming / Provider 
Employment Type: Full-time

We at PEOPLE HUNT are hiring on behalf of a fast-growing iGaming start-up that's building a next-generation gaming platform. We're looking for an experienced CRM & Retention Lead - someone who can design, build, and optimize engaging communication strategies that keep players coming back.

What You'll Do

- Hands-on management of the CRM system ): setup and launch of automated flows, segmentation, trigger-based journeys, and A/B tests.

- Technical setup and maintenance of CRM channels: email, push, Telegram, Discord, SMS.

- Manage domain warm-up, monitor deliverability, and ensure high-quality communications.

- Develop and implement gamification and engagement mechanics (challenges, bonus drops, crash jackpots, tournaments, player motivation systems).

- Build and execute retention strategies for key player segments.

- Create and optimize loyalty programs (cashback, rakeback, bonuses, exclusive offers).

- Analyze player behavior, identify churn drivers, and develop actions to reduce churn rate.

- Implement data-driven personalization (behavioral triggers, dynamic segmentation, tailored offers).

- Improve user onboarding and post-deposit engagement.

- Collect and act on user feedback through surveys and UX research to enhance the player experience.

What We're Looking For

- 3+ years of experience in CRM / retention marketing, ideally in iGaming, digital products, or web3.

- Strong hands-on experience with

- Understanding of the technical side of CRM ecosystems - setup of channels, triggers, domains, and integrations.

- Proven ability to design and scale gamification tools and engagement mechanics.

- Comfortable building processes from scratch in a fast-paced start-up environment.

- Strong understanding of analytics, player behavior, and personalization principles.

- Experience collaborating closely with product, analytics, creative, and marketing teams.

- Experience leading a small team (3–6 people) while staying hands-on with execution.

Nice to Have

- Background in iGaming, fintech, betting, or other high-retention industries; familiarity with crypto audiences.

- Experience with automation and trigger-based communication tools.

- Experience developing referral and loyalty programs.

If you're passionate about player engagement, love working in dynamic environments, and want to help shape the future of iGaming - we'd love to hear from you.

Apply now via PEOPLE HUNT and join a team that's redefining retention in the gaming world.

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