Junior Brand Manager

18 hours ago

Belgrade, Central Serbia PepsiCo Full time

Overview
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit , and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Responsibilities

  • Contributes to deliver agreed volume, NR concentrate, profit and SOM for PepsiCo Beverage brands and key sub-lines. Understands the business and competitive environment within complex bottlers/ market set up.
  • Contributes to the development of brand annual Marketing Plan [ACP] & budget [COOP]. Downloads and helps to amplify Create annual activity calendar via enhancement, influencing and deployment of key initiatives within bottlers/ markets.
  • Supports SMM & SBM in driving brand innovation agenda, especially NS. Secures effective Innovation pipeline: assures reflection in the Stage Gate for all GO-G1 Product/pack innovation initiatives as aligned in the JP with Bottlers, works closely with Central Europe Franchise Owned Bottling Operations (FOBO) Commercialization.
  • Executes communication deployment, ensures effective and efficient investment of A&M budget - including media sufficiency guidelines, controls A&M/ COOP budget. Ensures all brand communication contributes to enhancing brand image and brand KPI's (where available data). Participates in COOP alignment and manages Claims processing with SMM/ SBM/ FM/ Finance Team.
  • Secures transfer and supervises localization of Beverages programs for FOBO territories and deployment of agreed marketing initiatives according to system aligned marketing calendar. Secures perfect implementation and scale up via close cooperation with Bottler Marketing and TM teams.
  • Transfers Best Practice tools from PEP/system; helps to diagnose gaps in capability on a going basis and initiates corrective action plans [digital, e-commerce, in-store, PPA]
  • Assures the Pepsico Values awareness and compliance.
  • Regular bottlers visits on the markets to identify business opportunities & fuel collaboration. Builds relations within PepsiCo CE Beverages Create teams and creative/ media agencies to ensure consistent quality & cost efficiency.

Qualifications

  • University degree (Economics, Business Degree or similar).
  • Minimum 3 years of experience in Brand management (FMCG considered as advantage).
  • Strong data analytical skills; Nielsen knowledge is a plus.
  • Project Management skills.
  • Good collaboration and high Communication Skills. Ability to build cross-functional/ cross cultural relations.
  • Flexibility to adapt to a changing business environment and work in diverse Matrix team.
  • Ability to work independently, self-motivation and passion for learning and development.
  • Fluent English.
  • Flexibility to business travels across Europe: 2x per month.

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