Marketing Automation Manager

Libertex Group Overview 

Established in 1997, the Libertex Group is an international powerhouse with over 27 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of 'Libertex', the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of KICK Sauber F1 Team.

The Libertex Group in Numbers:

• 27+ years of fintech experience

• 3M+ clients worldwide

• 700+ employees

• 45+ international awards (for Libertex)

• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have 'more' in their lives.

Job Overview

We are looking for a hands-on, data-driven Marketing Automation Manager to lead the execution of conversion and retention campaigns across email, push, in-app messaging, and SMS. You'll be involved in the full campaign lifecycle, from hypothesis and copywriting to execution, A/B testing, and post-campaign analysis.

This role is perfect for someone who enjoys combining creativity with data and wants to have a direct impact on product growth and user engagement.

What Will You Do?

• Plan, launch, and optimize multi-channel campaigns (email, push, SMS, in-app, pop-ups) for both web and mobile.
• Develop and manage customer journeys and behavioral triggers to improve activation, conversion, and retention.
• Write and edit high-converting copy tailored to different user segments.
• Set up and manage automated message flows.
• Run and analyze A/B tests to validate hypotheses and improve campaign performance.
• Monitor performance using tools like Mixpanel, Amplitude, or similar; report on key metrics (open rate, CTR, conversion, etc.).
• Work closely with Product, Sales, and IT to align on business goals and coordinate cross-functional projects.

Requirements

Key Skills Required:

• 2+ years of experience in marketing automation, CRM, or lifecycle marketing.
• Strong copywriting skills - able to write concise, persuasive messages for different channels.
• Familiarity with HTML/CSS for light email edits.
• Experience with A/B testing and campaign experimentation.
• Strong analytical mindset and familiarity with product analytics tools (Mixpanel, Amplitude, GA, etc.).
• Hands-on experience with CRM/automation platforms (e.g., Braze, Blueshift, , Iterable, etc.).
• Proficient experience with dynamic content and personalization strategies.
• Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH

Additional Skills Preferred:

• Experience with Forex and/or Crypto
• Written and spoken Russian

Benefits

• 21 working days of annual leave 
• Work remotely whilst being part of a global team
• Udemy Business unlimited membership 
• Professional and personal development opportunities in a fast-growing environment 

Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.