Senior Product Manager

We're seeking a senior-level Product Manager to help drive the future of our B2C subscription-based CPG business. This role is ideal for a high-performing individual contributor who thrives on building innovative, data-informed digital experiences -someone with strong product instincts, technical fluency, and the leadership to influence without hierarchy. You'l partner across engineering, design, architecture, and analytics to create features that are loved by customers and move the business forward. You wi l own UX outcomes (entry points, flows, performance), define the experimentation roadmap, and coordinate deeply with cross-functional partners - al within a flat, agile environment that values autonomy, thought leadership, and a "test and learn" culture.

What You'll Be Responsible For:

Product Strategy & Execution

● Develop and continuously evolve a clear product vision, strategy, and roadmap for your product area.

● Own end-to-end delivery: from opportunity sizing and discovery to launch and iteration.

● Prioritize ruthlessly and communicate trade-offs clearly using data and customer context.

● Partner closely with a dedicated engineering team to ship high-quality, scalable features.

Customer Insight & UX Decisioning

● Own and optimize user flows, conversion funnels, and key entry points with a UX/UI partner.

● Lead decision-making on UX using behavioral data, user interviews, surveys, and screen recordings.

● Champion the customer voice while balancing design intuition, business impact, and feasibility.

● Run segmentation and usability studies to inform feature design and roadmap planning.

Agile & Team Collaboration

● Act as the Product Owner in a dedicated sprint team (backlog, refinement, planning, demos).

● Partner with Architecture on system-wide trade-offs and future-proofing strategies.

● Coordinate regularly with peer PMs to manage dependencies and share best practices.

● Champion sprint rituals and foster a culture of continuous improvement.

Experimentation & Performance

● Build a culture of experimentation - everything we launch is A/B tested.

● Formulate hypotheses, run multivariate tests, and analyze results with data science partners.

● Monitor KPIs (LTV, retention, churn, activation) and identify levers for improvement.

● Own performance dashboards and clearly communicate what's working and what's not.

Cross-Functional Influence

● Colaborate with Engineering, Marketing, CX, and Ops to align priorities and coordinate execution.

● Communicate progress, wins, and learnings to stakeholders across the company.

● Contribute to a shared product playbook - tools, frameworks, and artifacts others can reuse.

● Lead with influence, not authority, in a flat org where ICs own their impact.

What You'll Need to Have:

● 10 years of experience in digital product management, idealy in B2C subscription, ecommerce, or consumer tech. ● Strong track record of shipping impactful products in agile, cross-functional teams.

● Mastery of experimentation design and data-informed decision-making (Optimizely, GA4, Mixpanel, etc.).

● Hands-on experience with customer research methods (surveys, interviews, segmentation, usability).

● Familiarity with modern tech stacks, subscription engines, payment systems, and ability to colaborate effectively with engineering and architecture.

● Comfort with analytics tools and metrics that matter: LTV, churn, retention, activation.

● Experience coordinating with architecture teams to navigate scalability and complexity.

● Ability to lead UX Outcomes

● Excelent communication, stakeholder management, and storyteling skills.

What You'll Love About Us:

● A product thinker who zooms in and out - from vision to pixels, from data to emotion.

● A strong collaborator who values others' expertise but takes ful ownership of outcomes.

● A curious optimizer - constantly testing, learning, and iterating to make things better.

● A technical partner, not a bystander - fluent in the language of engineers and architects.

● A self-driven leader who thrives in a flat organization with minimal oversight.

● A customer advocate who brings empathy, clarity, and urgency to every decision.

● A culture builder, excited to share frameworks and elevate the craft of product across the team.

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