Senior Marketing Analyst

1 day ago

Belgrade, Central Serbia EMCD Full time

About the Role:
We are looking for a senior Marketing Data Analyst to join our marketing analytics team. The role focuses on measuring marketing performance, analyzing user funnels, designing A/B tests, and generating actionable insights to optimize marketing strategies. The analyst will work closely with internal marketing teams to build dashboards, automate reporting, and develop data-driven recommendations.

Key Responsibilities:

  • Develop comprehensive reports to evaluate marketing effectiveness across channels (Performance, Direct Marketing, Influence, Affiliate, SEO, SMM, Brand, PR, Referral Programs, etc.).

  • Analyze user funnels, identify drop-offs, and generate hypotheses to improve key metrics (acquisition, retention, conversion).

  • Design and evaluate A/B tests and custom attribution models; implement incrementality and marginal ROAS analyses.

  • Build dashboards and alerting systems to monitor metric deviations.

  • Support marketing teams with structured data analysis to guide decisions.

  • Develop unit economics for acquisition, retention, upsell, and cross-sell processes.

  • Maintain and optimize marketing data infrastructure (AppsFlyer, Google Analytics, GTM, Segment, etc.).

  • Collaborate with internal teams to implement predictive analytics and scoring models where relevant.

Requirements:

  • 4+ years of experience as a data analyst, including 2+ years in marketing analytics.

  • Advanced SQL skills (CTEs, window functions, query optimization).

  • Proficient in Python for analytics and automation beyond basic reporting.

  • Experience building cross-channel analytics for B2C/B2B, cohort analysis, and marketing attribution.

  • Strong skills in BI tools such as Tableau, PowerBI, Looker, or Superset.

  • Experience with ETL pipelines and data integration.

  • Strong analytical thinking, attention to detail, and ability to structure complex calculations and data processes.

  • Experience with A/B testing and marketing experiment design.

  • Experience with CDP, Airflow, dbt, or ML models is a plus.

  • Knowledge of marketing measurement methodologies (web, mobile, surveys, MMM, GDRP, LAT) is a plus.

Soft Skills:

  • Structured thinking and problem-solving.

  • Excellent communication skills to explain complex analytics to non-technical teams.

  • Critical thinking to validate data and hypotheses.

  • Flexibility and adaptability to changing requirements and new data.

  • Autonomy and responsibility for driving projects to completion.

Why Join Us:

  • Work on marketing analytics for a wide range of products and channels.

  • Opportunity to build reporting and data infrastructure from scratch.

  • Collaborate with cross-functional teams in a fast-paced environment.

  • Engage in predictive modeling and advanced analytics projects over time.

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