Jr. Marketing Activation Manager

1 week ago

Belgrade, Central Serbia adidas Full time

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centres of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose of the Role
Support planning and execution of a holistic Marketing activation plan for Wholesale (WHS) partners, ensuring strong adidas visibility in-store and online, driving traffic and sell-out across categories, and engaging consumers to convert brand interest into sales. This position is based in Belgrade office.

What You Will Do

  • Drive brand visibility and consumer engagement by planning and executing impactful in-store and online marketing activities across key WHS partners.
  • Build seasonal Trade marketing plans that connect physical and digital touchpoints (instore branding, events, websites, social, newsletters), delivering a seamless consumer journey.
  • Brief and guide agencies to deliver high-quality campaign materials and media support, following internal creative and procurement processes.
  • Execute special activations (e.g., events, premium spaces, product displays) that excite shoppers and turn brand interest into sales.
  • Secure strong presentations of priority products and campaigns in the best store locations and on partner websites, increasing traffic and sell-through.
  • Manage day-to-day collaboration with WHS partners, ensuring approvals, smooth rollout, and long-term joint business growth.
  • Partner closely with Sales, Performance Marketing, Brand, and Visual Merchandising teams to align on campaign timing, creative storytelling, and premium execution.
  • Track competitor activity, analyze performance vs. objectives, and recommend improvements backed by strong data and insights.
  • Manage marketing budgets responsibly, ensuring smart investments with measurable results.
  • Present seasonal marketing plans to retail partner teams during sell-in and secure alignment on concepts, timelines, and budget commitments.

Skills You Will Need

  • 2 years of working experience in marketing department
  • University Degree/Marketing degree
  • Fluent English & local language (written and spoken)
  • Excellent presentation skills
  • Advanced skills at MS office
  • High level of project management, organizational, and negotiation skills
  • Knowledge of SEO, Display Marketing, Paid Search campaign management is a plus
  • Passion for sport, fashion and new trends in consumer behavior and evolution of retail

Life at adidas

  • Competitive compensation
  • Annual bonus
  • Private Life & health insurance
  • Pension plan
  • Hybrid working model
  • Monthly meal allowance
  • Gym allowance
  • Free access to learning platform
  • Employee Assistance Program (personal counselling on variety of topics)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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