Senior Product Researcher

ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management and payroll. Trusted by 18,000+ businesses worldwide, our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently.

At the end of 2024, ApprovalMax secured a £10 million growth investment from Yttrium, a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.

What You'll Build

You'll build ApprovalMax's customer research practice while serving as a hands-on execution partner for PLG initiatives. This is a hybrid role: approximately 50-60% research, 30-40% campaign execution, with 20-30% of your time dedicated to in-product campaign management.

What makes this unique: you'll move from insight to action. You won't just identify problems and recommend solutions – you'll build and deploy the campaigns that test your hypotheses and drive measurable outcomes.

You'll have high autonomy, direct influence on product strategy, and the chance to shape how customer insights drive decisions in a growing B2B SaaS company where scrappy, actionable insights matter more than perfect methodologies.

Key Responsibilities

Research & Insights (50-60%)

• Lead qualitative research to improve activation and conversion across the trial-to-paid journey
• Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns
• Develop actionable behavioral segments based on customer journeys and desired outcomes
• Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points
• Present insights to Product, Marketing, and leadership in decision-ready formats

PLG Campaign Execution (30-40%)

• Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.)
• Handle campaign setup, segmentation, deployment, and performance tracking
• Write customer-facing copy that drives engagement and activation
• Collaborate with PLG Manager on messaging strategy and targeting
• Monitor campaign performance and iterate based on data

Cross-Functional Collaboration

• Partner with Product Marketing to validate messaging and positioning
• Build continuous feedback loops that translate insights into prioritized opportunities
• Support the PLG team with execution capacity as needed

• 3+ years product/UX research experience in B2B SaaS with a track record of influencing product decisions
• Hands-on experience with customer engagement platforms (Intercom, Braze, , or similar)
• Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools
• Proficiency with JTBD framework and behavioral segmentation
• Strong written communication skills for customer-facing content
• Experience with conversion optimization, onboarding research, or PLG environments

Working Style:

• Can operate independently to shape research practices and drive adoption across teams
• Comfortable with scrappy, iterative approaches over months-long studies
• Use AI to scale research impact and automate analysis
• Move quickly from insight to hypothesis to test to measurement
• Comfortable having research findings challenged and debated

• Growing international business with 10,000+ subscribers
• Regular performance-based compensation reviews
• 26 days paid time off
• 1 additional day off for your Birthday
• Remote office assistance
• Service years recognition financial reward