Digital Marketing Expert

6 days ago

Belgrade, Central Serbia Manpower Serbia Full time €30,000 - €60,000 per year

Manpower Serbia is looking for a
Digital Marketing Expert
to lead the planning, execution, and optimization of our digital presence across the region. As part of a dynamic and forward-thinking HR service provider, you will play a key role in building brand visibility and supporting strategic marketing initiatives. If you thrive in a fast-paced, corporate environment and enjoy turning analytics into action, this is the role for you.

Job description:

  • Plan, execute, and optimize digital campaigns (Facebook, Instagram, LinkedIn, and Google ads)
  • Manage social networks on a daily basis
  • Set up, monitor, and report on campaign performance (ROI, engagement, lead generation)
  • Collaborate closely with the sales, recruitment, and other teams on lead-generation campaigns
  • Develop and manage content strategies across all digital channels (social media, email, website)
  • Design and coordinate visual materials and creatives in line with brand guidelines
  • Write and edit copy for various platforms
  • Create, edit, and maintain corporate presentations
  • Oversee email marketing tools and coordinate mass mailings
  • Track and analyze campaign results and user behavior, providing actionable insights
  • Collaborate with regional teams
  • Coordinate with external vendors and subcontractors (e.g., billboard providers, design agencies)
  • Manage job portal communication
  • Support the organization of career fairs, industry events, and act as a point of contact for logistics
  • Maintain and update the company website and promote services through social media
  • Ensure consistency in brand communication and boost brand awareness across platforms
  • Follow and research business trends with a focus on HR Position Requirements

Requirements:

  • 3+ years of experience in digital marketing, ideally in a corporate or agency environment
  • Deep knowledge of Canva, Photoshop, Mailerlite, PowerPoint, and Excel
  • Proven ability to manage and analyze campaigns using analytics tools
  • Strong eye for design and branding
  • Excellent communication and organizational skills
  • Proactive, detail-oriented, energetic, and hands-on mindset – initiative and creativity are key
  • Comfortable working in a fast-paced, multitasking environment
  • Team-oriented, with the ability to collaborate across departments and regions
  • Fluent in English – written and spoken

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