Media Account Manager

Company Description
Publicis Groupe
is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients' challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One. The words of Publicis founder Marcel Bleustein-Blanchet, You have to lead the change, if you don't want to be led by change,' remain our raison d'être and the reason we wake up every day at Publicis Groupe.
Overview
As an Account Manager specializing in offline media at our media agency, you will be the primary point of contact for clients, managing their offline media accounts, and ensuring the effective execution of campaigns. Your role will focus on crafting and implementing media strategies that deliver exceptional results across traditional media platforms, including TV, radio, print, and outdoor advertising. You will work closely with both internal teams and external media partners to create media plans tailored to client objectives, ensuring a seamless campaign experience from start to finish.

Responsibilities

• Build and nurture strong, long-lasting relationships with clients, addressing their needs, concerns, and ensuring their satisfaction with campaign performance.
• Collaborate with clients to understand their objectives and design customized offline media strategies that maximize reach and deliver measurable results.
• Oversee the end-to-end execution of offline media campaigns, including planning, negotiation, media buying, and post-campaign reporting.
• Develop strong relationships with media vendors, negotiate the best rates, and secure timely media placements that align with client budgets and campaign goals.
• Monitor campaign performance across offline channels and provide recommendations for optimization, ensuring the campaigns meet or exceed client expectations.
• Provide clients with regular updates and detailed performance reports, using data insights to suggest adjustments for continuous improvement.
• Work closely with internal teams (creative, strategy, and digital) to ensure campaigns are executed effectively across all touchpoints.
• Ensure campaigns are executed within budget, identifying cost-saving opportunities while maintaining high-impact media placements.
• Stay up to date with trends in offline media, industry shifts, and emerging advertising technologies to recommend innovative strategies for clients.
• Proactively address any challenges or issues that arise during the campaign lifecycle, ensuring that client objectives are met and exceeded.

Qualifications

• 2+ years of experience as an Account Manager in a media agency or related field, with a strong focus on offline media channels such as TV, radio, print, and outdoor advertising.
• Solid understanding of offline media buying and planning, with a proven ability to craft strategic media solutions for clients across various traditional channels.
• Excellent interpersonal and communication skills, with the ability to establish trust and maintain strong relationships with clients and media partners.
• Strong organizational skills and the ability to manage multiple campaigns and deadlines simultaneously, ensuring flawless execution and delivery.
• Ability to analyze offline media data, interpret performance metrics, and provide actionable recommendations to optimize campaigns.
• A keen eye for detail and the ability to manage complex media plans with accuracy and efficiency.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); experience with media planning and buying tools is a plus.
• Ability to think strategically and offer innovative media solutions that drive measurable results for clients.
• A proactive mindset, able to anticipate challenges and find solutions that exceed client expectations.
• A deep passion for the offline media industry and a keen interest in staying informed about the latest developments and trends.
• Excellent written and spoken English

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

Free Online Training: You can access unlimited courses from LinkedIn Learning through our artificial intelligence platform "Marcel".

Work-Life Balance: Enjoy a hybrid model with up to two days working from home.