Deputy Chief Marketing Officer

2 weeks ago

Serbia Constructor TECH Full time €60,000 - €90,000 per year

Deputy Chief Marketing Officer (Deputy CMO)

Location: Serbia

Position Type: Hybrid

Language Requirements: fluent in English

Role Overview: We are seeking a strategic and execution-focused Deputy Chief Marketing Officer (Deputy CMO) to drive growth through a robust channel sales model. The ideal candidate will have a proven track record in developing and implementing go-to-market (GTM) strategies, performance marketing, and brand building, with a strong focus on demand generation and ecosystem collaboration.

Our target audience is a diverse mix of B2B, B2C, and B2G markets, including schools, higher education institutions, corporate education programs, and research organizations.

What You'll Do:

· Drive GTM Strategy & Execution: Partner with the CMO to develop and launch powerful go-to-market strategies for new products, leveraging channel sales and strategic partnerships in the education and research ecosystem.

· Lead Demand Generation: Design and execute high-impact multi-channel marketing campaigns targeting B2B, B2C, and B2G segments—including educational institutions, corporate training programs, and government organizations.

· Master Performance & Organic Marketing: Oversee SEO, content marketing, and performance advertising through Google Ads, Facebook Ads, Gartner, Capterra, and organic growth channels—leveraging HubSpot for automation and CRM.

· Elevate Brand, Media & PR: Strengthen 's brand authority by leading media outreach, PR campaigns, and strategic event participation—positioning us as a thought leader in EdTech and research innovation.

· Foster Community & Ecosystem Growth: Build and engage communities within the education and research sectors while forming key partnerships in the broader EdTech ecosystem to unlock joint marketing opportunities.

· Lead & Inspire: Manage and mentor a high-performing marketing team, balancing internal talent and external agencies/freelancers to execute impactful campaigns.

What You Bring:

· 8 years of marketing leadership experience in EdTech, SaaS, or enterprise technology, with a strong international focus.

· Proven expertise in GTM strategy, performance marketing, and demand generation that delivers real business impact.

· Hands-on experience with HubSpot, Google Ads, Facebook Ads, SEO tools, and video content marketing strategies.

· A deep understanding of AI-driven marketing and its role in shaping product positioning and customer engagement.

· Experience in community building and ecosystem partnerships to drive brand influence and industry collaboration.

· Exceptional leadership, communication, and analytical skills—with the ability to inspire and align cross-functional teams toward shared goals.

Why Join Us?

· Be a key player in an innovative EdTech company at the forefront of education and research technology.

· Impact global markets by driving high-level marketing strategies across B2B, B2C, and B2G segments.

· Own and shape strategic marketing initiatives that directly influence business growth.

· Work with passionate, mission-driven leaders who are redefining the future of learning.

· Ready to make a difference? Apply now and help us shape the future of education and research

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