PPC Specialist

1 week ago

Belgrade, Central Serbia Silver Bell Group Full time €25,000 - €50,000 per year
Silver Bell Group is expanding its Marketing team and is looking for a proactive and analytical PPC Specialist to support both our internal marketing efforts and client campaigns. If you enjoy managing paid media across channels, working closely with cross-functional teams, and driving measurable results – we'd love to connect with you.

Key responsibilities:
  • Create, monitor, and report on all PPC (Pay-Per-Click) advertising activities across relevant platforms.
  • Optimize paid campaigns on social media channels to maximize performance and ROI.
  • Continuously improve campaign performance by adjusting keyword bids, targeting by device and audience, conducting keyword research, and A/B testing of landing pages and ad copy.
  • Audit, rebuild, and enhance existing campaigns to align with business goals and market conditions.
  • Plan and launch new ad campaigns from concept to execution.
  • Conduct regular data analysis and provide detailed performance reports for all paid media campaigns.
  • Test and implement new beta features offered by Google Ads and Microsoft Ads to stay ahead of platform innovations.
  • Perform in-depth competitor analysis to understand market dynamics better and identify opportunities.
  • Collaborate closely with the broader marketing team to ensure alignment with overall strategy and messaging.
  • Stay up to date with the latest trends, tools, and updates in the Google Ads ecosystem and paid media industry.
  • Report directly to the Marketing Manager.

Key responsibilities:
  • Minimum 5 years of experience in managing PPC campaigns (Google Ads, Microsoft Ads, Paid Social) or in a similar role.
  • Advanced proficiency in English – both written and spoken, with the ability to communicate clearly with internal teams and clients.
  • Strong understanding of campaign analytics, A/B testing, keyword strategy, bidding models, audience targeting, and relevant ad platforms.
  • Ability to work independently, prioritize effectively, and meet deadlines in a fast-paced environment.

What we offer:
  • Full-time on-site role in a modern office in the heart of Belgrade
  • Opportunity to work on high-budget campaigns and performance-driven projects
  • End-to-end involvement in campaign planning, execution, and optimization
  • Support from a dedicated in-house team (design, copy, development, strategy)
  • Clearly defined goals, KPIs, and regular feedback
  • Professional development opportunities and participation in strategic discussions

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