PPC Manager

1 week ago

BelgradeBratislava, Serbia InspHire Full time

A global enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate is looking for a skilled and dynamic PPC Manager to manage its organization's paid advertising campaigns across various digital platforms.

As a PPC Manager, you will be responsible for researching, implementing, and optimizing the company's PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.

Responsibilities
  • Conducting research and analyzing data to identify the most effective keywords and targeting strategies for the company's PPC campaigns.
  • Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
  • Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
  • Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
  • Collaborating with other marketing team members to ensure consistency across all campaigns.
  • Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
Requirements
  • Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
  • Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Excellent communication and teamwork skills to collaborate effectively with other marketing team members
  • Knowledge of Google Analytics and other analytics tools
  • Bachelor's degree in Marketing, Advertising, or a related field is preferred
  • Google Ads and Bing Ads certifications are a plus
 

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