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CRM/Lifecycle Manager

2 weeks ago

Belgrade, Central Serbia TwogNation Full time €40,000 - €80,000 per year

About the company:

TwogNation is a venture-building tech company, originally with roots in the esports and gaming space. For many years, we have built various projects and companies in gaming and beyond, gaining multiple decades worth of experience in various industries both launching, scaling, and exiting businesses. Beyond providing excellent solutions for our partners, we also provide the missing puzzle pieces for every company's gaps. TwogNation and its subsidiaries forge a symbiotic relationship with our partners in tech, business development, marketing, staffing, highly flexible venture building, strategy, advisory, and fundraising. Our passion lies in building companies and establishing thriving businesses.

One of TwogNation's flagship projects is
Legacy Arcade
, the platform you'll be directly working on and helping to grow.

About the role:

We are looking for an experienced CRM/Lifecycle Manager to join our Marketing team, preferably with experience in iGaming, social casino, sweepstakes, or web-based gaming. 

In this role, you will play a key part in driving player engagement, retention, and loyalty by leveraging data-driven campaigns, lifecycle strategies, and gamification mechanics to maximize MAU, DAU, LTV, and VIP performance.

About the project:

You will be working on

Legacy Arcade
is a web-based social gaming platform designed to deliver engaging and innovative experiences for players across the US. The company has a team of over 50 professionals across support, development, games, product, UI/UX, marketing, and design teams. The platform features in-house games, cutting-edge technology, creating a fully integrated ecosystem. 

Responsibilities:

  • Build a full retention funnel covering welcome, onboarding, reactivation, and churn-prevention journeys.
  • Partner with the Head of Marketing to plan and deliver personalized lifecycle campaigns across all web-based touchpoints.
  • Manage and optimize email, push, SMS, and on-site messaging campaigns to drive engagement and conversions.
  • Build segmentation frameworks to target players based on behavior, value, and activity level.
  • Analyze player data and campaign performance to identify trends and opportunities for upselling, cross-selling, and reactivation.
  • Track and report on key metrics: MAU, DAU, ARPPU, LTV, churn, reactivation rates to to guide strategy.

First 6 months focus:

  • Increase player LTV
  • Reactivate inactive users
  • Strengthen loyalty and engagement among VIP/whale players

After 6 months:

  • Expand CRM efforts to broader retention and gamification strategies, optimize VIP/loyalty programs, and implement advanced cross-channel personalization to maximize long-term engagement and player value.
  • Collaborate on the design and managing of gamification features (mini-games, badges, XP levels, missions) to increase engagement.

Requirements:

  • Minimum 2+ years of CRM, retention, or lifecycle marketing experience ideally in a web-based B2C environment.
  • Strong understanding of user lifecycle and behavioral analytics
  • Experience designing VIP programs and loyalty structures,
  • Skilled in segmentation, automation, testing, and performance reporting.
  • Excellent communication and project management abilities.
  • Data-driven, creative, and results-focused approach to player engagement and growth.
  • English: C1 (advanced), strong written and verbal communication skills.

Bonus points:

  • Experience in iGaming, sweepstakes, or social casino is a plus.
  • Proficiency with CRM automation tools such as XtremePush, Optimove, or Smartico.
  • Experience with gamification systems to enhance player engagement.

Our offer to YOU:

  • Flexible work schedule
  • The Ultimate Office gym
  • Private health insurance
  • Employee discount: shop at wholesale prices
  • Additional education and further career opportunities are provided by the company

We're looking for creative, passionate individuals ready to bring their skills to a forward-thinking, fast-growing company. If you're ready to be part of something exciting, apply now and take the next step in your career.

At TwogNation, we believe talent has no boundaries. We welcome applicants of all genders, backgrounds, identities, and orientations. If you're passionate, capable, and eager to make an impact – we want to hear from you.

*
Applications without a CV will not be taken into consideration.

*Only shortlisted candidates will be contacted.