Product Manager

MaxBet is part of
Flutter Entertainment
(LSE: FLTR; NYSE: FLUT) - the world's largest online gambling operator, publicly listed on both the
New York Stock Exchange
and the
London Stock Exchange
. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry.

MaxBet is a
rapidly growing
company specializing in sports betting, gaming, and gambling. Headquartered in
Serbia,
we have a strong presence in
Bosnia and Herzegovina, Montenegro, and North Macedonia
. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people - we foster a culture of
teamwork, clear communication, and mutual respect.

As we continue to grow, we are looking for a:

Product Manager - Promotional Systems

City: Belgrade

Role summary:

We are looking for a Product Manager to support the execution, delivery and continuous improvement of omnichannel Campaign, Loyalty and CRM platforms across digital and retail environments. You will translate product strategy into clear requirements, coordinate cross-functional execution, maintain documentation, and ensure consistent user experiences across digital and retail channels.

Responsibilities:

• Turn product direction into clear requirements, user stories, acceptance criteria, and structured documentation.
• Support the delivery of missions, challenges, vouchers, reward logic, segmentation rules, lifecycle features and other promotional mechanics.
• Coordinate with Engineering, CRM, Data, Design, Marketing, Retail and vendors to ensure aligned understanding and smooth delivery.
• Manage and refine the product backlog, track progress, highlight dependencies and risks, and support agile ceremonies.
• Validate feature behavior across app, web, retail and partner systems, ensuring consistent, intuitive user journeys.
• Document CRM events, triggers and segmentation logic; support checks for data accuracy and automation reliability.
• Monitor product KPIs, analyse user behaviour and experiments, and provide insights that inform improvements.
• Support QA, release validation, launch readiness and compliance with GDPR and data governance standards.

Qualifications:

• Experience in Product Ownership or Product Management in CRM, Loyalty, promotional systems, eCommerce, fintech, gaming, or other multi-channel consumer platforms.
• Understanding of API integrations, event-driven systems, segmentation logic, reward engines and user engagement mechanics.
• Strong documentation and requirement-writing skills.
• Ability to manage detail-heavy work while maintaining big-picture alignment.
• Comfortable working with cross-functional teams in an agile environment.
• Excellent communication, coordination and analytical skills.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.