Associate Director, Marketing

Lead Marketing Innovation at Novo Nordisk Serbia

Drive integrated strategies and business growth for our Diabetes, Obesity, and Rare Disease portfolio. Shape local market success while aligning with global objectives, championing customer-centricity, and delivering sustainable impact.

Ready to make a difference? Join us and lead the way

Your new role
Join Novo Nordisk Serbia as a Marketing Lead, where you will drive the development and execution of integrated marketing strategies and business growth initiatives for our portfolio in Diabetes, Obesity, and Rare Diseases.

This role combines strategic leadership with hands-on execution, ensuring alignment with global objectives while fostering local market innovation, customer-centricity, and sustainable commercial success.

Key Responsibilities:

• Lead Strategic Planning: Develop and implement multi-year brand plans, including market analysis, segmentation, and positioning to maximize portfolio growth.
• Drive Marketing Excellence: Oversee omnichannel campaigns and promotional material compliance, ensuring impactful engagement with healthcare professionals and patients.
• Accelerate Business Development: Identify new opportunities, manage product launches, and build strong partnerships with key stakeholders to enhance market access.
• Manage Financial Performance: Control marketing budgets, monitor ROI, and adjust tactics based on market trends and competitor insights.
• Foster Team Growth: Mentor and develop a high-performing team, promoting innovation, accountability, and alignment with Novo Nordisk values.
• Ensure Compliance & Quality: Uphold ethical standards, pharmacovigilance, and quality systems while safeguarding patient safety and data integrity.
• Collaborate Cross-Functionally: Work closely with Sales, Medical, and Regulatory teams to ensure seamless execution of brand strategies and initiatives.

Your new department
You will lead a team of four highly skilled marketing professionals, guiding and inspiring them to deliver outstanding results. You will also join our Serbia-based organization of roughly 80 colleagues, collaborating across functions to drive impact and growth.

Your Skills & Qualifications

• Educational Background: Master's degree in Life Sciences, Marketing, or Business Administration.
• Extensive Experience: Minimum 8+ years in marketing or business development, with at least 3 years in a leadership role.
• Proven Track Record: Demonstrated success in product launches, P&L management, and leading cross-functional teams.
• Technical Expertise: Strong knowledge of digital marketing tools, data analytics platforms (e.g., Power BI), and budget management.
• Strategic & Negotiation Skills: Exceptional ability in strategic planning, stakeholder engagement, and negotiation.
• Language Proficiency: Fluent in English and Serbian, both written and spoken.
• Leadership Competencies: Inspires teams, drives innovation, ensures compliance, and fosters collaboration across departments.
• Customer-Centric Mindset: Deep understanding of healthcare professional and patient needs, combined with agility to adapt to market changes.

Working at Novo Nordisk
Novo Nordisk is its people. We know that life is anything but linear and balancing what is important at different stages of our career is never easy. That's why we make room for diverse life situations, always putting people first. We value our employees for the unique skills they bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk is working toward something bigger than ourselves, and it's a collective effort. Together, we go further. Together, we're life changing.

What We Offer
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Contact
If you believe you are qualified, and are willing to take the challenge, please send your motivation letter, CV and relevant documentation directly via our online application tool.

Deadline
Please submit your application via our online application tool by 11th of January.

Please note that we are reviewing applications on ongoing basis, therefore the position will be filled as soon as the successful candidate has been found. Internal candidates are kindly requested to inform their line manager before applying.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We're not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.