Product Marketing Manager

1 week ago

Belgrade, Central Serbia gateway Full time €70,000 - €120,000 per year

About the Role

This is a hands-on role for someone who thrives in fast-moving environments, understands blockchain ecosystems, and can bridge
technical infrastructure with compelling storytelling
.

is looking for a
Product Marketing Manager
to help shape how our products are positioned, communicated, and adopted across the Web3 ecosystem. You'll work closely with BD, product, and marketing teams to drive adoption, scale awareness, and strengthen Gateway's brand across digital and real-world channels.

Key Responsibilities

  • Website & Positioning
    Manage and update website content, ensuring product positioning and messaging remain clear, compelling, and up-to-date.
  • Product Campaigns
    Drive end-to-end product campaigns together with BD and marketing teams.
  • Support GTM launches, co-marketing with partners, and adoption-focused campaigns.
  • Community Presence
    Support speaking opportunities for Gateway leadership across podcasts, events, and panels.
  • PR & Media
    Coordinate press releases with partners and media outlets.
  • Build and maintain relationships with journalists and Web3 media.
  • Events & Activations
    Organize and support events, hackathons, conferences, and ecosystem activations.
  • Represent at industry events and secure speaking slots for team members.
  • Content & Growth
    Plan and execute digital marketing campaigns across multiple channels.
  • Lead SEO strategy to grow visibility and inbound interest.
  • Produce and manage blog posts, newsletters, landing pages, and campaign assets.
  • Podcast Strategy
    Support 's podcast presence (both hosting and guesting).
  • Manage podcast distribution and audience growth strategies.

Requirements

  • 3–6 years of marketing or product marketing experience in Web3.
  • Strong understanding of Web3 infrastructure and the broader blockchain ecosystem.
  • Proven experience running
    product campaigns, GTM launches, and PR/media relations
    .
  • Hands-on experience with SEO, and content marketing.
  • Excellent communication and storytelling skills.
  • Ability to work cross-functionally with product, BD, and engineering teams.
  • Proven experience leading a team, ideally in a remote-first environment.

Nice to Have

  • Experience in developer-focused or infrastructure marketing.
  • Background in organizing/marketing large-scale events or hackathons.
  • Familiarity with podcast production and digital distribution.
  • Network within crypto media, KOLs, and community channels.

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