Senior Paid Advertising Specialist

2 weeks ago

Belgrade, Central Serbia EnnovationHUB Full time €60,000 - €80,000 per year

ennovationHUB is a fast-growing e-commerce retailer specializing in the home and living niche. From our office in downtown Belgrade, we sell premium furniture through localized e-commerce websites in the US, UK, and EU.

We are looking for a Senior Paid Advertising Specialist to scale up our performance marketing team. This is a data-driven role perfect for someone experienced in PPC campaign management, performance analysis, and budget optimization across platforms like Google Ads and Meta Ads (Facebook/Instagram).

As the right hand to the Head of Performance Marketing, you'll help drive paid media execution across our international markets. You will monitor key e-commerce KPIs such as ROAS, CPA, and LTV turning insights into measurable business outcomes.

Key Responsibilities:

  • Manage and optimize paid media campaigns across Google Ads (Search & Shopping) and Meta Ads (Facebook, Instagram)

  • Monitor budget pacing, profitability, and campaign KPIs to surface trends and variances early

  • Analyze campaign performance and generate structured, data-driven reports

  • Collaborate with the Head of Performance Marketing to shape strategic decisions

  • Maintain campaign documentation including A/B testing results and changes

  • Use Google Analytics, Google Sheets, and ClickUp for campaign reporting and performance tracking

  • Conduct regular audits for performance optimization and efficiency improvements

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