Growth Manager

Lucky Saint – Growth Manager 

Reporting to: Amy Wisniewski, Head of Digital & eCommerce  
 
The Opportunity: 

Lucky Saint is on a mission to become the world's defining alcohol-free beer brand. We're looking for a Growth Manager to lead DTC performance and deliver profitable, scalable growth. You'll own acquisition and retention strategy, lead paid media, CRM and experimentation, and launch TikTok Shop. You'll shape our digital growth roadmap, manage agency partners, and use data and insight to drive efficiency across and new marketplace channels. 

A Day in the Life: 
Your day might start with an in-depth review of recent performance across Meta, TikTok and CRM, identifying insights to shape upcoming plans. You'll optimise campaigns to improve CAC and payback before collaborating with the creative team to develop new ad concepts and messaging. The afternoon could be spent planning the next CRM calendar, refining segmentation and testing new lifecycle flows to increase retention and LTV. You'll then have a call with our agency partner to assess strategy, review progress on the TikTok Shop launch, and coordinate content and access metrics to deliver strong commercial outcomes. 

Key Responsibilities: 

Strategy, Planning & Reporting 

• Define and deliver the DTC growth strategy across acquisition and retention.  
• Set clear targets, roadmaps and budgets.  
• Build reporting that translates data into actionable insight.  
• Lead a structured test-and-learn roadmap across all channels.

Acquisition 

• Lead Meta and TikTok campaigns from strategy to optimisation.  
• Develop and test creative and landing pages to drive conversion.  
• Deliver new customer growth and improved payback through data-led decisions.

Retention & CRM

• Define lifecycle strategy in Klaviyo, including flows, campaigns and segmentation.  
• Increase repeat rate, LTV and revenue from email marketing.  
• Share CRM insight across brand, trade and creative teams.

TikTok Shop Launch 

• Lead the end-to-end launch of TikTok Shop, setting range, pricing and promo strategy.
• Manage content, storefront build, creator partnerships and fulfilment alignment.  
• Track GMV, conversion and customer quality to refine growth plans.

Agency Management 

• Select, brief and manage agencies.  
• Set KPIs, budgets and accountability frameworks.  
• Review performance weekly and drive continuous improvement.

Analytics & Experimentation

• Build dashboards and cohorts in GA4 and Excel.  
• Run structured experiments across ads, onsite and CRM, and share results.  
• Maintain consistent tracking and data quality.

AI & Automation

• Identify and apply automation to reporting and optimisation.  
• Find and test AI tools for optimisation and workflow efficiency. Share new methods with the wider team.

Cross-Functional Collaboration

• Work with Brand, Sales, Operations and Finance on campaigns and targets. 
• Align growth activity with product launches and trade plans. 

Who You Are: 

• 3–5 years' experience in DTC growth or performance marketing. 
• Proven track record of owning acquisition and retention targets 
• Hands-on experience with Meta Ads including creative briefing and performance optimisation.  
• Strong understanding of CAC, LTV and payback.
•  You're excited by AI and new technology. 
• Experience using Shopify and Klaviyo  
• Skilled in Excel or Sheets
• Analytical, commercial and organised, with clear communication skills.
• Experienced in managing agencies and delivering results.

Desirable: 

• Experience with TikTok Ads  
• Experience with marketplaces such as TikTok Shop or Amazon.   
   

What's in it for You: 

• Vitality Health Insurance
• 25 days holiday + 8 bank holidays statutory holiday
• Additional enhanced holiday
• 3% employer pension contribution, 5% optional employee contribution
• Life insurance
• Employee Assistance Program
• EMI options
• 20 x Lucky Saint allowance per month
• Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
• Flexible working (usually three days a week in our office, pub and brand home The Lucky Saint in Marylebone)

At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we'd like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It's completely optional and cannot and will not affect your job application in any way. It's also 100% anonymous, and is not linked to your name, identity, or application. If you're happy to help, please click here