Marketing Automation Specialist

At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.

Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip's platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.

Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

What This Role Is All About
As a Marketing Automation Specialist, you'll help shape how Infobip connects with its customers through smarter, personalized, and targeted campaigns. You'll join the global Marketing team, collaborating closely with sales, product, and marketing stakeholders to drive impactful automation strategies.

Your mission is to optimize inbound marketing flows, enhance conversion rates, and ensure our automation efforts align with Infobip's strategic goals. You'll work hands-on with Moments, our internal customer engagement platform, and contribute to initiatives that span product enablement, lead conversion, compliance, and retention.

This role combines operational excellence with strategic thinking - ideal for someone who enjoys taking action while driving innovation.

What You'll Do

• Design and execute marketing automation campaigns across the product-led customer journey (onboarding, engagement, conversion, retention).
• Review existing inbound marketing processes to identify areas for optimization and efficiency.
• Monitor and measure email campaign performance, making data-backed recommendations for optimizations.
• Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, bounce rate, and conversion.
• Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems.
• Collaborate with Product Marketing Managers (PMMs) and the Product team to launch campaigns for new product releases and share feedback on platform functionality.
• Build and sustain strong relationships with sales representatives to ensure seamless communication between the Marketing and Sales departments.
• Work closely with the Content, Brand and Design teams to enhance the quality and effectiveness of email marketing campaigns.
• Collaborate with cross-functional teams to ensure that CRM strategies and tools are fully integrated into the organization's overall approach.
• Work with the Event team to support global campaigns tied to major first-party and 3rd party events.
• Contribute to initiatives around product enablement, lead quality improvement, and compliance.
• Create and maintain standardized documentation for inbound marketing procedures.

What Makes You a Strong Fit

• 2–3 years of hands-on experience in email marketing automation, ideally in B2B or SaaS environments.
• Experience with any marketing automation platform (e.g., HubSpot, Mailchimp, Marketo); familiarity with Moments is a plus.
• Strong understanding of marketing funnels and CRM integrations.
• Analytical mindset with the ability to translate campaign data into actionable insights.
• Comfortable with operational tasks and able to define and lead strategic initiatives.
• Curious, communicative, and skilled in cross-functional collaboration.
• Fluent in English, both spoken and written.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Why You'll Love It Here

• Financial rewards & recognition – A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
• Flexible work arrangements – We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
• ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you'll have the opportunity to share in our company's success through stock options.
• Work-life balance and Well Being  - We offer time off when you need it, special leave days for life's big moments, and a flexible hybrid work model tailored to local regulations
• Career Mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
• Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow—no matter where you start.
• International mobility  - Ready to take your career global? Explore short- and long-term opportunities in our Hubs worldwide.

While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are.

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.