Food Accompaniment Innovation Marketing Manager

6 hours ago

Belgrade, Central Serbia PepsiCo Full time €80,000 - €120,000 per year
Overview

Main purpose

This role is one of the key 'Reframe' Innovation roles, expanding our business into the incremental portfolio growth spaces beyond our core business today to reach new cohorts, with new benefits in new occasions. 

The role is designed to lead the growth strategy, developing the innovation roadmap with the cross functional team and lead anchor markets, and working E2E with commercial teams to unlock the executional disruption we need in new aisles / GTM.

The role sits in the Europe located above-market Innovation team, reporting to E2E Reframe & WE Lead.

Responsibilities


• Development of 'Accompaniments' portfolio growth strategy, including Brands and markets, to deliver against 3yr+ aggressive growth ambitions

• Learn & iterate the propositions in-market to determine fast fail or scale, & provide clear recommendations & playbooks for scaling & market expansion

• Ensure a sufficient innovation pipeline, incl L&S that is aligned with brand equity built and owned by Brand teams. 

• Ensure innovation pipeline is integrated into portfolio planning of IBP process (not currently scoped in process) – and delivered on time so brand teams can build into Brand Growth Strategy

• Develop and maintain pipeline initiative master plan to align and synergize Lead Markets, with the partnership of Commercialisation

• Develop benefit areas and claim spaces with R&D, and Lead Markets to drive longer-term technology platforms

• Identify Lead Market innovation winners and codify success models to share across region

• Monitor and assess competitive innovation launches and conduct yearly competitive review for key stakeholders

• Be a key point of contact for the global innovation team – the taker and translator of ideas in reframe and the giver of needs for future breakthroughs

• Identify and lead key aspects of "what has to be true" to deliver against consumer sweet spots for each proposition eg cost, capex, business model, claims etc

Qualifications


• 8 years + experience in Brand Marketing / Innovation (CPG Industry beneficial)  

• Experience of leading marketing role within a startup, or running an incubator/accelerator program within a big corporate – experience with MVP, agile testing & adapts as well as managing a pipeline; ideally experience of "design thinking" approach to innovation  

• Experience building marketing strategies – experienced in using a broad range of marketing mix elements, including shopper marketing, digital marketing e.g, media buying/planning & content creation to deliver against brand strategies & drive meaningful growth in brand penetration (ideally from small to medium scale)

• Understand how to evaluate marketing effectiveness – can measure performance & optimise plans / spend accordingly in an agile way, can extract insight/learning from marketing plans

• Consumer insights – comfort with how & when to use standard insights methodologies to highlight opportunities (partnering with Insights), ability to define new & different approaches to gather insights when no traditional models suit

• Strong Collaboration skills – Experience building relationships and influencing in a matrix – demonstrated ability to inspire, engage and influence multiple stakeholders locally, regionally & globally to build strong working relationships and take others with you.  

• Champion talent manager – ability to manage team in a fast-moving & ever changing environment, prioritising work effectively & keeping team motivated.

  • Marketing Specialist

    6 hours ago

    Belgrade, Central Serbia Wolt - English Full time €25,000 - €60,000 per year

    About WoltAt Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on...

  • Marketing Specialist

    6 hours ago

    Belgrade, Central Serbia Wolt Full time €25,000 - €40,000 per year

    About WoltAt Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on...

  • Marketing Specialist

    6 hours ago

    Belgrade, Central Serbia Wolt Full time €30,000 - €60,000 per year

    About WoltAt Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on...

  • Service Engineer

    6 hours ago

    Belgrade, Central Serbia Tetra Pak processing and packaging solutions for food and beverages Full time 120,000 - 200,000 per year

    At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen.We empower you to reach your potential with opportunities to  make an impact to be proud...

  • Marketing Trainee

    6 hours ago

    Belgrade, Central Serbia L'Oréal Full time 20,000 - 40,000 per year

    As a big leading multinational company, we arepushing boundariesin the world of traditional and digital strategies with a spark for genuine creativity. There areno two days alikeand that's what gets us excited every morning. That means working here ischallenging, invigorating, andrewarding.We are one group, but with many opportunities. Join us and become a...

  • Manager, Product Management

    6 hours ago

    Belgrade, Central Serbia Whisk Full time

    About Samsung FoodSamsung Food innovates and develops next-generation food and nutrition experiences within Samsung Health and SmartThings. We're on a mission to connect Samsung experiences across food, health, and home – making balanced nutrition easier to achieve. Through personalized recommendations and practical, adaptive guidance, our experiences...

  • Marketing Manager

    6 hours ago

    Belgrade, Central Serbia DONGFANG ELECTRIC CORPORATION (DEC) Full time €30,000 - €60,000 per year

    Introduction of Employer: Dongfang Electric International Cooperation Co., Ltd. (hereinafter referred to as "DEC International") is a core platform of China Dongfang Electric Corporation (DEC) focusing on global energy and infrastructure project development. Its group was established in 1956 and is headquartered in Chengdu, Sichuan. As China's leading...

  • Marketing Manager

    6 hours ago

    Belgrade, Central Serbia Gama Group d.o.o. Srbija Full time 30,000 - 60,000 per year

    GAMA GROUP ZAPOŠLJAVA: Marketing ManagerGama Group širi tim i tražikreativnog, strateškog i snažno motivisanog Marketing Managerakoji želi da vodi i razvija naše brendove u digitalnom svetu – Gama Group & Marvo SrbijaAko voliš mreže, kampanje, kreativne ideje i gaming/tech industriju, možda si baš ti novi član GAMA porodice. Tvoje glavne...

  • Marketing Project Manager

    6 hours ago

    Belgrade, Central Serbia All The Hires Full time €30,000 - €42,000 per year

    Our client, a full-cycle marketing analytics startup, is looking for a Marketing Project Manager focused on leading technical marketing analytics projects for growth-oriented clients. This role blends project leadership with marketing data fluency and client-facing communication.If you enjoy structuring complex marketing goals into practical analytics...

  • Sales Manager

    2 weeks ago

    Belgrade, Central Serbia Totally Wellness Full time 600,000 - 1,200,000 per year

    Company DescriptionTotally Wellness is dedicated to helping clients improve their nutrition and lifestyle for long-term well-being. Through individual and group coaching, as well as catering programs that emphasize 100% natural and healthy whole foods, Totally Wellness addresses key aspects of health, including physical activity, career, partnership, and...