Senior Marketing Manager

Senior Marketing Manager

About the role

We're a fast-growing B2B SaaS company preparing for Series A. We're looking for a Senior Marketing Manager who will own the marketing function end-to-end and build a clear, scalable system that drives demand, builds brand credibility, and supports sales with measurable pipeline impact.

Key ResponsibilitiesContent & Outreach

• Maintain a consistent LinkedIn presence and monthly email newsletter.
• Develop targeted campaigns (LinkedIn ads, video content, digital leaflets) ahead of industry events (e.g., Data Center campaign before ConFex Saudi Arabia).
• Create and publish client success stories (written + video) to highlight wins, new use cases, and partnerships.
• Oversee video creation with a marketing lens, ensuring messaging, platform choice, and audience targeting are on point.

Brand & Product Marketing

• Lead the rebranding effort: ensure all decks, documents, and posts are consistent and aligned with our value proposition.
• Develop and execute product launch strategies (workshops, lunch & learns, conference activations) to establish product identity, ICP clarity, and a strong value proposition.
• Partner closely with sales leadership to ensure campaigns generate qualified leads and influence pipeline.

Performance & Digital Marketing

• Measurement & tracking:
   Stand up and maintain GA4 and GTM; define primary/secondary conversions (demo requests, trials, content signups); implement rigorous UTM and channel taxonomy; ensure Consent Mode v2 and CMP compliance.
• Paid acquisition:
   Plan and run Google Ads (Search/PMax), Microsoft Ads, and LinkedIn campaigns; build high-intent keyword portfolios; implement retargeting; optimize to CPL, CVR, and pipeline/ROAS targets.
• SEO & SERP ownership:
   Lead technical SEO (crawl health, Core Web Vitals, schema, internal linking) and content SEO (keyword research, briefs, on-page optimization); manage share-of-voice and rankings via 
  SEMrush (or Ahrefs) + Google Search Console
  .
• Website & CRO:
   Build/iterate landing pages (Webflow/WordPress/
  Zoho Sites
   if applicable); manage forms, progressive profiling, and thank-you flows; design and run A/B tests (VWO/Optimizely; 
  Zoho PageSense
   if used); collaborate with design/dev on page speed and UX.
• Attribution & insights:
   Maintain 
  Looker Studio/Zoho Analytics
   dashboards for CAC, payback, MQL→SQL, SQL→Opportunity, and pipeline influence by channel; evaluate single-touch vs. multi-touch models and recommend improvements; ensure 
  closed-loop reporting with Zoho CRM
  .
• Lifecycle marketing:
   Implement lead scoring, list hygiene, and automated nurtures (drip, event follow-ups, win-back) using 
  Zoho Campaigns/Zoho Marketing Automation
  ; integrate 
  ZoomInfo
   for enrichment, routing, and 
  intent signals
   where valuable.

PR & Thought Leadership

• Identify and secure interviews on top 50 industry podcasts.
• Build relationships with top 100 industry publications (e.g., ENR) for thought leadership and bylined articles.
• Draft pitches and coordinate with external PR where needed.

Foundations for Scale

• Create and maintain a marketing metrics dashboard (CAC, LTV, MQLs, SQLs, pipeline influence) in 
  Zoho Analytics/Looker Studio
   for leadership visibility.
• Define clear ICP and buyer personas to align product, sales, and marketing (leveraging 
  ZoomInfo
   data for TAM/ICP validation).
• Build a scalable content calendar tied to the product roadmap, events, and sales priorities.
• Manage budget allocation across digital campaigns, events, and external partners.

Leadership & Collaboration

• Serve as the marketing "owner" on the leadership team, working directly with the CEO and sales lead.
• Manage external designers, agencies, and content creators—set the vision and keep delivery on track.
• Build a strong foundation that can grow into a full marketing team post-Series A.

How Success Will Be Measured

(Targets will be refined with you in the first 30 days.)

• Demand capture:
   Channel-level CPL, paid search CVR, ROAS, brand vs. non-brand mix, paid → SQL rate.
• Organic:
   Non-brand organic traffic, priority keyword SOV/rank movement, organic demo requests, technical SEO health score.
• Funnel:
   MQL→SQL %, SQL→Opportunity %, cost per SQL/opportunity, CAC and payback period, 
  Zoho CRM
   pipeline attribution.
• Web/CRO:
   Landing page CVR, form completion rate, Core Web Vitals pass rate, page speed benchmarks.

What We're Looking For

• 5–8 years in B2B SaaS marketing, ideally with pre-Series A / Series A scale-up exposure.
• Balance of strategic thinking (brand, positioning, campaigns) and hands-on execution (content, LinkedIn, events).
• Proven ability to generate qualified leads and support sales pipeline growth, including campaigns tied to conferences and high-touch B2B cycles.
• Hands-on tools:
   GA4, GTM, Google Ads, LinkedIn Campaign Manager, Looker Studio; 
  Zoho CRM, Zoho Analytics, Zoho Campaigns/Zoho Marketing Automation
   for closed-loop reporting and lifecycle programs.
• Data & enrichment:
   Proficiency with 
  ZoomInfo
   (data enrichment, routing, and intent) to improve targeting and coverage.
• SEO expertise:
   Technical + content SEO; fluency with 
  SEMrush/Ahrefs
   and 
  Google Search Console
  .
• CRO/A/B testing:
   Experience with VWO/Optimizely (and/or 
  Zoho PageSense
  ); landing-page tooling (Webflow/WordPress/Zoho Sites); comfortable with basic HTML/CSS for tweaks.
• Strong writing, editing, and storytelling skills.
• Attribution discipline (UTMs, channel taxonomy, multi-touch concepts) and data privacy awareness (GDPR/CCPA; 
  Consent Mode v2
  ).
• Scrappy, resourceful operator who gets results without a large team.
• Nice to have:
   ABM/intent (6sense/Demandbase alongside ZoomInfo), review site strategy (G2/Capterra), and basic SQL for ad-hoc analysis.

Reporting:
 CEO; close partnership with Sales Lead.

Location:
 Flexible.

Type:
 Full-time.