Media Measurement Lead

As a big leading multinational company, we are
pushing boundaries
in the world of traditional and digital strategies with a spark for genuine creativity. There are
no two days alike
and that's what gets us excited every morning. That means working here is
challenging, invigorating
, and
rewarding.
We are one group, but with many opportunities. Join us and became a part of a group
of 158 nationalities
speaking 58 different languages through 140 countries Having
36 iconic international brands
in our Group portfolio makes your adventure limitless

Discover the world of L'Oréal by applying for:

Media Measurement Lead
(m/f)
Based in Belgrade

At L'Oréal, we believe that great media is not just creative and targeted, it's also measurable, accountable, and continuously improving.

As our Media Measurement Lead, you'll play a key role in evaluating the effectiveness of our media investments and ensuring that every campaign contributes to both brand impact and business growth.

Sitting within the CDMO team and working closely with marketing, media, CMI, and global partners, you'll bridge strategy with data, and help elevate our media excellence to the next level.

You Will

• Lead the definition and continuous tracking of strategic media KPIs, collaborating closely with the Head of Media and divisional teams to ensure alignment with overall business objectives and drive data-informed decision-making.
• Partner with media agencies and divisional marketing teams to establish best-in-class, consistent reporting processes.
• Proactively identify and resolve operational challenges to ensure seamless data flow and reliable insights.
• Leverage L'Oréal global measurement tools (e.g. BETIQ, DC360) with leading industry platforms (e.g. Google, Meta, TikTok).
• Conduct in-depth campaign performance analysis, translating complex data into clear, actionable insights and impactful reports for various stakeholders.
• Monitor and flag data inconsistencies, collaborate with global teams to improve data quality and reporting hygiene across all media activities.
• Drive the strategic localization and effective implementation of global media agendas in collaboration with key partners (e.g., Meta, Google, TikTok). This includes guiding marketing teams through execution, optimizing budget utilization, securing essential assets for testing, and fostering seamless communication channels with agencies and partners.
• Work alongside CMI to ensure data-driven decision-making and alignment between measurement insights and marketing planning.
• Managing financial tracking for CDMO-led media projects, including efficient PO management, and proactive resolution of any budget discrepancies.
• Continuously explore new tools and methodologies in measurement. Stay at the forefront of industry trends to advance our full-funnel media effectiveness capabilities.

Your Job Mission
With us, you'll strive and drive. You'll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L'Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.

The Ideal Profile

• Has approximately 2-5 years of previous work experience on a similar position
• Holds a Bachelor's or a Master's Degree
• Understanding of both traditional media (TV, OOH) and digital platforms (Meta, Google Ads, YouTube, TikTok) and their unique measurement challenges and opportunities.
• Experience working with media KPIs, insightful campaign dashboards, and reporting frameworks.
• Clear understanding of the media ecosystem, including how media buying is conducted, and how collaboration functions in practice between clients, media agencies, and media owners.
• Knowledge of media buying processes and financial workflows (POs, budgeting, invoicing).
• Analytical thinking with the ability to translate data into clear business recommendations.
• Strong collaboration skills, able to work across diverse internal teams, media, marketing, CMI and external partners.
• Familiarity with key tools, such as Google Analytics, Meta Business Manager, TikTok Ads Manager is a plus.
• Responsibility, autonomy
• Active and advanced use of MS Office
• Fluent in English.

WHAT WE CAN OFFER YOU?
You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we're always here to help, celebrate and cheer one another That's what makes the glue of L'Oréal: the people. But apart from that, we also appreciate and share our love for:

• Numerous opportunities for constant learning, with many online&offline educations
• Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well
• Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee) and our cozy lunch spaces? Yes, we have it
• Our Share & Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well.
• Flexibility. As simple as that – from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays
• We don't have to mention working with top international brands in the business, and the most passionate professionals in the industry?
• The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world

Find more about our projects & brands that we're so proud on, and our Adria Balkan region on this LINK

OUR VALUES
Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in
L'Oréal's genetic code.
If you are ready for this challenge apply by sending your
CV and cover letter in English
Only short listed candidates will be contacted.

All applications will be treated in the strictest confidentiality.