Media Lead

As a big leading multinational company, we are
pushing boundaries
in the world of traditional and digital strategies with a spark for genuine creativity. There are
no two days alike
and that's what gets us excited every morning. That means working here is
challenging, invigorating
, and
rewarding.
We are one group, but with many opportunities. Join us and become a part of a group
of 158 nationalities
speaking 58 different languages through 140 countries Having
37 iconic international brands
in our Group portfolio makes your adventure limitless

Discover the world of L'Oréal by applying for:

Media Lead
(m/f)
Based in our office in Belgrade

Your Role
As a
Media Lead
for the
Consumer Products Division
, you will be a key player in developing, executing, and optimizing comprehensive media strategies that drive brand awareness, consideration, conversion, and business growth. Your responsibilities will focus on:

• Communicating and applying the strategic digital & media frame to division Media Managers & marketing team, including media guidelines, knowledge of partnerships, media conditions, innovation for media magic; adapted and aligned with Division HQ
• Developing and implementing holistic media strategies that integrate paid, earned and owned media channels to achieve brand and business objectives.
• Conducting in-depth competitive analysis, and research to identify media opportunities and challenges.
• Collaborating closely with brand marketing, digital, e-commerce, and creative teams to ensure seamless integration of media plans with broader marketing campaigns.
• Defining target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all media initiatives.
• Overseeing the execution of all media campaigns; ensuring alignment with the established strategy, establishing measurement frameworks and using advanced analytics for maximum ROI & group Golden Rules.
• Managing media agencies and external partners, ensuring adherence to contracts, performance metrics, and strategic goals.
• Monitoring campaign performance in real-time, implementing A/B testing, and optimizing media spend to maximize effectiveness and efficiency.
• Staying ahead of new media technologies, platforms, and industry trends, recommending innovative approaches to reach consumers.
• Preparing and presenting regular performance reports to senior management, highlighting successes, challenges, and recommendations for future campaigns.
• Driving continuous improvement through post-campaign analysis and lessons learned.
• Managing and mentoring a team consisting of 2 Media Managers, providing coaching and development opportunities to enhance their skills and expertise.
• Acting as a central point of contact for media-related inquiries and expertise within the organization.

Your Job Mission
With us, you'll strive and drive. You'll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L'Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want you to spread your wings by constantly exploring and upgrading yourself in various areas.

The Ideal Profile

• Preferably holds a Bachelor's or Master's Degree
• Has at least 10 years of experience in media & marketing, split between agency-side and client-side.
• Has 2 or more years of experience leading a team
• Has a proven track record of developing and executing successful, data-driven media strategies across diverse channels.
• Has extensive experience with digital media.
• Has demonstrated experience managing significant media budgets and agency relationships.
• Has strong analytical skills and is able to thinks strategically.
• Has excellent communication and negotiation skills, and is able to collaborate with various stakeholders
• Is proficient with media planning and buying tools, as well as advanced Excel and PowerPoint skills.
• Is proactive and has an innovative mindset
• Has strong organizational and project management skills
• Is fluent in English and Serbian language

WONDERING WHO YOU WOULD WORK WITH?
Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia, Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L'Oréal, for the future

On this position, you would be based in Belgrade as a part of our Consumer Products Division, but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment

We're proud to say that L'Oréal Adria Balkan region is winner of several "Zlatni indeks" awards in Croatia and recognized as one of top employers in Serbia with recognition "Vrh poslodavac"

WHAT WE CAN OFFER YOU?
You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we're always here to help, celebrate and cheer one another That's what makes the glue of L'Oréal: the people. But apart from that, we also appreciate and share our love for

• Numerous opportunities for constant learning, with many online&offline educations
• Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well
• Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee) and our cozy lunch spaces? Yes, we have it
• Our Share&Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well
• Flexibility. As simple as that – from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays
• We don't have to mention working with top international brands in the business, and the most passionate professionals in the industry?
• The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world

Find more about our projects & brands that we're so proud on, and our Adria Balkan region on this LINK

OUR VALUES
Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in
L'Oréal's genetic code.
If you are ready for this challenge apply by sending your
CV and cover letter in English by

Only short listed candidates will be contacted.

All applications will be treated in the strictest confidentiality.