Performance Manager
2 weeks ago
About Us
Fingular
is a fast-growing fintech company offering digital loan products through cutting-edge online platforms. We're driven by performance, powered by data, and obsessed with optimization.
To support our strategic growth at Fingular, we're seeking a
Performance Marketing Manager
with a proven track record of driving digital traffic and scaling marketing performance.
Responsibilities
- Manage Facebook and TikTok advertising campaigns to generate leads.
- Develop, test, and optimize creative advertising strategies tailored to each platform's specific audience.
- Collaborate with the creative team to produce compelling visuals and ad copy.
- Monitor campaign performance, analyze metrics, and adjust strategies to meet KPIs.
- Track platform trends and algorithm changes to maintain competitiveness.
- Conduct A/B testing of ad creatives and audience segmentation.
- Prepare regular performance reports with insights and strategy improvement suggestions.
- Monitor and analyze results for both mobile apps and websites to enhance efficiency and ROI.
Qualifications
- Proven experience managing paid campaigns on Facebook and TikTok for mobile apps and websites.
Required Skills
- Deep understanding of key performance marketing metrics (CTR, CPA, ROAS, etc.).
- Strong analytical skills to interpret data, identify trends, and provide actionable recommendations.
- Experience with analytics tools such as Google Analytics, Sensor Tower, Similarweb, Power BI, Metabase.
Preferred Skills
- Competitive salary with a bonus system based on KPI achievements.
- Full access to CRM systems, analytics tools, and marketing resources to improve sales performance.
- Career growth opportunities, including business trips to our regions of operation or relocation to one of our hubs (Kuala Lumpur, Belgrade).
- A dynamic work environment focused on innovation, collaboration, and personal development.
Pay range and compensation package
Competitive salary with a bonus system based on KPI achievements.
Equal Opportunity Statement
We are committed to diversity and inclusivity.
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