Field Marketing Manager

Summary

The Field Marketing Manager (FMM) - Europe is responsible for developing and executing marketing programs tailored to the Europe region, in close alignment with regional sales and the broader marketing leadership team. The primary focus of this role is to generate demand, drive engagement, and enhance lead conversion through events, trade shows, webinars, and region-specific campaigns.

This position requires close collaboration with the Marketing Lead for APAC and EMENA, as well as cross-functional marketing teams, to ensure seamless execution and coordination with SDRs for effective lead follow-up and conversion. The FMM will also track marketing performance, measure ROI, and continuously refine strategies to maximize impact and efficiency.

Responsibilities

• Create and execute Europe regional marketing strategy aligned to sales objectives and marketing performance goals.
• Develop and champion new ideas and creative ways to market in key countries like UK, Spain, Germany and etc.
• Own the sourcing, orchestration, and development of integrated marketing programs including in-person events, webinars, 3rd party tradeshows/conference and more.
• Manage and optimize a regional budget to deliver programs with the highest ROI and ensure personal and team goal attainment.
• Communicate with internal and external stakeholders on regional plans, budget, goals, program updates, and results.
• Build strong relationships cross-functionally with sales, customer success, product, ABM and other marketing teams to support campaign development, execution, and lead follow-up.
• Collaborate with other Field Marketers to contribute and leverage marketing motions aligned to a global strategy.
• Source and manage relationships with industry associations and 3rd party vendors.

Essential Requirements

• Bachelor's degree, preferably in Marketing, Communications, or a related field.
• 5+ years of B2B field marketing experience, preferably in the B2B technology industry.
• 3+ years in a regional Field Marketing Manager role responsible for regional marketing strategy, budgeting, and goal attainment.
• Business travel 10-20%.
• Data driven decisions using SFDC or Tableau.
• Experience working alongside sales leaders and other marketing teams to develop and execute regional marketing strategies.
• Data driven with a successful track record driving pipeline and revenue with high-performing campaigns by optimizing budget for maximum ROI.
• Knowledge of the customer journey and marketing strategy application to reach specific audience segments and outcomes.
• Excellent oral and written communication for internal collaboration and external promotions.
• Excellent organizational and project management skills to simultaneously manage multiple complex projects with the highest level of diligence.
• Self-motivated with a strong action orientation to seek opportunities, solutions and results with a sense of urgency.
• Ability to thrive in a rapid growth, fast-paced, adaptive environment.
• Desire to collaborate cross-functionally to drive individual, team, and organizational success.

About Telesign

Telesign connects and protects online experiences with sophisticated customer identity and engagement solutions. Through APIs that deliver user verification, data insights, and communications we solve today's unique customer challenges by bridging businesses to the complex world of global telecommunications.

Telesign is proud to be an equal opportunity employer. We believe our differences help us create a better workplace, a better product, and a better community. We do not discriminate on the basis of race, color, ancestry, religion, national origin, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, age, genetic information, disability, military or veteran status, or any other basis protected by federal, state or local law, ordinance or regulation.

Telesign is an Affirmative Action Employer and as part of the commitment to AAP, it will seek to ensure affirmative action to provide equality of opportunity in all aspects of employment, and that all personnel activities, such as the recruitment selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based on protected characteristics.