Global Smart Module Segment Marketing Manager

Quectel Wireless Solutions
is global IoT technology developer and cellular module supplier of 5G, LTE, LTE-A, LPWA, Smart Module, C-V2X, GSM/GPRS, UMTS/HSPA(+) and GNSS modules. Due to business expansion on in EMEA region, Quectel is looking for motivated and proactive candidates to join our team.

Global Smart Module/System on Module (SOM), System on Chip (SOC), Single Board Computer (SBC) Segment Marketing Manager
Job Description/Summary
We are seeking a forward-thinking and results-oriented
Global Segment Marketing Manager
to lead global marketing efforts within our Smart Module / System on Module (SOM) / System on Chip (SOC) / Single-board-Computer (SBC) business. This role will be responsible for developing and executing targeted marketing strategies that position our range for success across diverse verticals including industrial IoT, smart cities, healthcare, robotics, AR/VR and automotive. The ideal candidate will have a strong background in the IoT sector, with specific experience in the Smart Module / System on Module (SOM) / System on Chip (SOC) / Single-board-Computer (SBC) business. This person will play a key role in identifying new market opportunities, creating tailored promotional content, and driving customer acquisition and revenue growth through impactful campaigns.

You can find out more about smart modules on this link:

Key Responsibilities

• Own the global marketing strategy for the Smart Module segment, aligning with overall business goals and product roadmaps.
• Define target markets, segment positioning and messaging based on in-depth customer, industry, and competitor analysis.
• Research and evaluate emerging market opportunities and new customer segments to expand our smart module market share.
• Identify customer purchasing drivers to guide strategic decisions in product positioning, marketing and sales.
• Create and manage compelling promotional campaigns and content to engage new and existing audiences and support the sales funnel.
• Collaborate closely with product management, sales, field application engineering (FAE) and regional marketing teams to ensure alignment and consistency across global initiatives.
• Devise and execute digital marketing efforts (web, email, social media, paid campaigns) to enhance visibility and demand generation for smart modules.
• Represent the company as a subject matter expert at global industry events, tradeshow and webinars.
• Track KPIs and analyze the performance of campaigns to refine and improve marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA is a plus.
• Minimum of 3 years of experience as a Marketing Manager in the IoT space, with direct experience in mobile SoC, (Qualcomm Snapdragon, NXP I.MX, TS, Renesas…) smart modules or embedded wireless technologies preferred.
• Experience in verticals such as: Payment, POS, ECR, vending machines, kiosks, digital signage, dash cameras, robotics, IVI, HMI, intercoms, handhelds, attendance systems, access control, public transport.
• Fluent in written and spoken English.
• Demonstrated ability to identify new market segments and develop high-impact marketing campaigns that drive measurable results.
• Strong understanding of smart module use cases, market trends and customer pain points across multiple verticals.
• Excellent storytelling, communication and content development skills.
• Proficient with digital marketing tools, CRM systems and analytics platforms.
• Strong collaboration and project management skills, especially in a global and cross-functional environment.
• Self-motivated, strategic thinker with a passion for innovation and growth.