Human Resources Marketing and Engagement Specialist

HR Marketing and Engagement Specialist

Job Code: HR2030

 ABOUT US

We are welcoming a new era in healthcare where achieving good health is just the beginning. At UVA Health Northern VA & Culpeper, we believe in caring for the whole person by getting to know – and making connections with – our patients. By combining the talent and expertise of our people, the breadth of capabilities across our system, and our commitment to helping our communities get better and stay healthy, we are improving the patient experience.

As a UVA Health Northern VA & Culpeper team member, you will have a voice in patient care decisions, support the most advanced medical technologies and feel a strong sense of satisfaction from making a difference in people's lives every day.

This role has flexibility to be hybrid, but does require regular travel within the UVA Community Health service area

The HR Marketing and Engagement Specialist position supports recruitment and retention through creative storytelling, strategic content, and authentic engagement across digital and physical platforms. The role manages HR recruitment social media presence, supports UVA Community Health internal HR related communication campaigns, and will help position UVA Community Health as an employer of choice within the region.

Key Responsibilities: 

Recruitment Marketing

• Develop and execute creative marketing campaigns to attract top talent across clinical and non-clinical roles. 
• Partner with HR and Talent Acquisition to ensure job postings and recruitment materials reflect UVA Community Health's mission, values, and brand identity.
• Produce social media content, videos, and graphics that highlight the employee experience, culture, and career growth opportunities.

Retention and Employee Engagement

• Collaborate with Executive leadership to design internal campaigns that strengthen employee engagement, recognition, and belonging.
• Support storytelling and internal communications for initiatives like Healthcare Week, Rewards and Recognition, leadership & team member spotlights, and employee engagement.
• Gather and share success stories that promote pride and connection among team members.
• Collaborate with departments across UVA Community Health to highlight and unify initiatives that foster a vibrant workplace culture. Actively promote and showcase internal events, milestones, and community involvement efforts that reinforce team member belonging, organizational pride, and cultural connection.

Collaboration

• Partner closely with internal departments and cross-functional teams to ensure consistent, unified messaging that celebrates the people and culture of UVA Community Health.

Social Media and Digital Presence

• Manage and grow UVA Community Health's HR-related social media accounts (LinkedIn, Facebook, Instagram, etc.), ensuring brand alignment and consistent posting cadence.
• Track analytics to assess engagement, reach, and impact on recruitment and retention metrics.
• Respond to social media inquiries and engage with community audiences in a professional, brand-position manner.

Community and Brand Engagement

• Partner with community organizations, schools, and career programs to highlight UVA Community Health as a regional employer of choice.
• Support social media efforts for Workforce Pipeline and the Community Engagement team when needed.

Content Development

• Create compelling written and visual content for UVACH intranet initiatives and HR communications.
• Produce high-impact video materials for internal and external use.

Communication: Maintains good communication and a positive relationship with employees at all levels of the organization.  

• Expresses information (ideas or facts) to individuals or groups effectively. 
• Makes clear and convincing presentations. 
• Listens to others, attends to nonverbal cues, and responds appropriately.  
• Drafts clear, concise communication and documents.  

Decision Making: Makes sound, well-informed, and objective decisions. 

• Perceives the impact and implications of decisions and commits to action to accomplish organizational goals and cause change. 
• Manages special projects regarding recruitment and selection. 
• Assesses, plans, and implements the on-boarding and staff development processes. 

Problem Solving: Uses sound judgment to generate and evaluate alternatives, and to make recommendations.  

• Adapts behavior or work methods in response to new information, changing conditions, or unexpected obstacles 
• Effectively deals with ambiguity. 
• Understands regulatory requirements related to Human Resources and advises leaders on questions or concerns. 

Self-Management: Displays a high level of initiative, effort, and commitment.  

• Works with minimal supervision.  
• Is motivated to achieve and completes assignments in a timely manner. 
• Demonstrates responsible behavior. 

Teamwork: Exercises skills to establish HR as a trusted, credible business partner.  

• Develops and maintains excellent working relationships within HR and other business departments. 
• Establishes productive relationships and rapport with customers by providing timely follow up on issues/concerns.  
• Provides leaders with appropriate guidance on handling issues, providing rationale for recommendations so that leaders can make informed decisions. 

The incumbent may be asked to perform additional duties as assigned.

QUALIFICATIONS

Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).

Experience: 3+ years of experience in marketing, social media management, or communications; experience in healthcare or human resources preferred.

Refer to the Life Support Training Policy.

Licensure: Oracle certifications not required, but welcomed. 

Additional Skills/Requirements Required: 

• Demonstrated ability to write engaging, mission-driven content across platforms.

• Skilled in Adobe Creative Suite, Canva, or similar design tools.

• Strong project management, collaboration, and organizational skills.

• Deep understanding of how storytelling and digital engagement drive workforce culture and community connection.

Additional Skills/Requirements Preferred: 

PHYSICAL DEMANDS

Physical Demand Code: 3A, Administration

Work Function/Activity: Sedentary to Light Physical Demand

The job requires frequent sitting and standing, occasional walking, and bending/stooping. Frequent repetitive arm, hand, and finger movements. Proficient communicative, auditory, and visual skills. Attention to detail and ability to write legibly. Ability to lift/push/pull up to 20 lbs. occasionally. This job description may not include all assigned duties, responsibilities, or aspects of the job described. It may be amended at any time at the sole discretion of UVA Health Northern VA & Culpeper.

OTHER

• May require the use of safety equipment, such as HEPA mask, for infection prevention: Yes
• On call responsibilities as directed: No
• Ability to travel between campus buildings, remote facilities, and out of town as needed: Yes

We are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin,
political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family
medical or genetic information.

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