Brand Manager

Concepta is a fast-growing cosmetics and supplements company focused on the U.S. Amazon marketplace. We combine scientific product development with an agile, data-driven approach to deliver high-quality products that delight customers and grow our portfolio.

As a Brand Manager at Concepta, you will own the end-to-end strategy for a portfolio of products. From concept to market launch, you will oversee positioning, pricing, and performance, ensuring revenue growth and customer satisfaction. This role requires strong strategic thinking, analytical skills, and a hands-on approach to driving results in a fast-paced e-commerce environment.

• Strategic Product Ownership: Manage product strategy, market research, differentiation, and portfolio adjustments based on competition and trends.
• Market & Consumer Analytics: Analyze customer behavior, segment opportunities, and market trends to drive growth.
• P&L Management: Own revenue and profitability targets, collaborating with finance and Amazon teams to optimize pricing, margins, and advertising.
• Go-to-Market Execution: Plan and execute product launches, lifecycle strategies, and sales campaigns in collaboration with PPC and Amazon teams.
• Analytics & Reporting: Monitor KPIs, adjust strategies, and provide actionable insights to improve performance.
• Customer Insights & Reviews: Continuously monitor reviews and competitor positioning to refine products and messaging.
• Creative & Campaign Support: Brief and guide creative teams to ensure brand consistency across PPC, Meta, TikTok, and Amazon listings.
• Cross-Functional Collaboration: Lead alignment between PPC, design, supply chain, and Amazon teams to deliver results.

Hard Skills:

• Experience with market and consumer analytics, identifying growth opportunities.
• Proven record in product development, from concept to launch.
• P&L ownership and execution of sales and promotional plans.
• Expertise in go-to-market strategies, unit economics, and cross-functional coordination.
• Skilled in content and listing optimization, brand storytelling, and conversion-focused creative direction.
• Strong project and team management capabilities.
• Familiarity with Amazon Seller Central and platform algorithms is a plus.

Soft Skills:

• Ownership mentality and proactive problem-solving.
• Customer-focused mindset, driven to improve user experience and satisfaction.
• Clear communicator, comfortable presenting strategies and performance updates.
• Strong analytical and time-management skills, able to juggle multiple timelines.
• Resilient and adaptable in a dynamic e-commerce environment.
• Fluent English (C1 level) for daily communication.

Education:
Practical marketing foundation through formal education, professional courses, or self-study. Hands-on experience in brand or product management can offset a traditional marketing degree.

• Achieve or exceed P&L targets for assigned products.
• Deliver successful, on-time product launches that hit planned sales goals.
• Improve listing performance (CR, CTR) through optimized content and pricing strategies.
• Enhance product ratings, reduce returns, and maintain positive customer reviews.
• Maintain forecast accuracy and receive positive cross-functional feedback.

• Play a key role in scaling a fast-growing Amazon-focused beauty and nutrition brand.
• Full ownership of product strategy and performance, with a direct impact on company growth.
• Collaborate with an ambitious, cross-functional team in a supportive environment.
• Opportunity to shape and expand a dynamic portfolio of products in the U.S. market.