Product Marketing Specialist

2 weeks ago

Belgrade, Central Serbia SEFlink Full time €40,000 - €80,000 per year

Product Marketing Specialist

About SEF LINK

SEF LINK builds tools that help micro, small, and medium-sized businesses manage their finances with clarity and control. From cash flow tracking and e-invoicing to factoring, forecasting, and automation, we provide solutions that remove complexity from day-to-day financial decisions. We are a founder-led, product-driven company, and our growth depends on making our product's value clear to customers.

The role

We are looking for a Product Marketing Specialist with at least 3 years of experience who can bridge product, marketing, and sales. This role sits at the intersection of product development and go-to-market execution. You will work directly with founders, product managers, and the sales team to position our product, create sales collateral, and run campaigns that drive adoption. You will also manage external partners such as agencies, designers, and content creators.

What you will do


• Partner with founders and product managers to understand the roadmap, feature set, and customer needs


• Develop product positioning and messaging that resonates with target segments


• Create high-impact sales materials, presentations, case studies, and product one-pagers


• Plan and execute go-to-market launches for new features and products


• Design and run multi-channel campaigns to drive acquisition and retention


• Coordinate and manage external agencies and freelancers to deliver on time and within budget


• Monitor and report on campaign performance, translating insights into action

What you bring


• Minimum 3 years of experience in product marketing, ideally in SaaS or fintech


• Proven ability to work closely with product and sales teams


• Strong writing and content creation skills, with the ability to turn complex product features into clear benefits


• Experience managing end-to-end marketing campaigns


• Confidence in managing external collaborators and vendors


• Analytical mindset, able to measure results and refine approaches

You will succeed here if you


• Are curious and proactive in learning the product inside out


• Can switch between strategic planning and hands-on execution


• Thrive in a fast-moving, founder-driven environment


• Enjoy translating technical capabilities into customer value

Location

Belgrade

How to apply

Send us your CV and a short note on your most successful product marketing project.

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