Content Coordinator for Serbia and Bosnia

Company Description
Job Description
What You'll Do
As
Content Coordinator,
you will secure proofreading of copy in external communications in local markets. You will be responsible for publishing relevant global and local content on the local social channels and manage the channels in crisis situations. You will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work together with Customer Activation & Marketing team ensuring the best customer experience.

You will:

• Proofread all external copies, while making necessary adjustments to secure a relevant message for customers in the local markets.
• Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats, and templates.
• Proofread all SEO related copy ensuring that the right keywords are used in the local language.
• Be fully immersed in the local daily social publishing plan to understand all global and local content that should be posted on local social pages (Facebook); publish global and local content on local social pages (Facebook).
• Set follow up KPIs and goals for organic social content; conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content.
• Point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling.

Who You'll Work With
As a
Content Coordinator,
you will be a key member of the Content Team for SMGR & SMTR. You will have close collaboration with various Customer Activation and Marketing teams. You will collaborate with Customer Service, H&M stores and shopping malls. Through this teamwork, you will contribute to added customer value, strengthen brand presence, and drive sales growth.

Who You Are
We are looking for people with…

• Copy degree/relevant qualifications or Marketing degree or at least 2 years of experience in copy and social content roles.
• Experience as a Copywriter/proof-reader in fashion retail or creative agency.
• Experience in managing Social Media accounts & handling/creating fashion copies digital channels.
• Fluent knowledge of English and Serbian (written and spoken).
• Proficiency in translating, proofreading and editing from English to Serbian and wise versa.
• Knowledge of Bosnian language would be an asset.
• Good understanding of marketing content and digital channels.
• Experience from coordinating with many stakeholders and teams.

And people who are…

• Creative, flexible, open-minded and easily to adapt to changes.
• Clear and inspiring in communication with excellent organizational and time management skills
• Detail- oriented and able to drive results and work towards goals with good analytical ability and insights driven.
• A team player with a proactive and helpful approach.

Who We Are
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 10% staff discount in all H&M brands
• H&M Incentive share scheme - HIP. Learn more about the program here.
• Warm meal allowance
• Private Medical Insurance
• Long Service Reward
• Extensive internal training and onboarding program
• Possibility of growing within the company (over 70% of our recruitment processes are internal)
• Hybrid work model

JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

This is a
full-time and temp role of 1 year with the possibility to extend (maternity cover),
based in Belgrade, Serbia. The role reports to the Content Coordinator & Copywriter Manager for SMGR & SMTR.

Apply by sending in your
CV in English
as soon as possible, but no later than
17th of October 2025
. Due to data policies, we only accept applications through career page.

Take the next step in your career together with us. The journey starts here.

• We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.