Group conversion rate optimization manager

4 days ago

Belgrade, Central Serbia Sport Vision Group Full time €60,000 - €80,000 per year

Sport Vision
is the leader of sports retail in the Balkans. We operate in 13 countries, have more than 600 stores across the region, and have over 6000 employees. Our headquarters is in Belgrade, Serbia. We are a strategic partner with leading sports brands such as Nike, Adidas, North Face, Asics, Columbia, Salomon, Under Armour, and others, and a key account for more than 50 sports brands.

If you are motivated to work in an international environment and be a part of a successful team, apply for the
Group conversion rate optimization manager
position.

About the role:

As a
CRO Manager
, you will play a key role in shaping and elevating our digital customer experience across all e-commerce touchpoints. Your mission will be to identify opportunities, run experiments, and implement data-driven optimizations that drive measurable growth in conversion rates and revenue. Working closely with Product, UX, Analytics, and Cluster teams, you will own the CRO strategy and roadmap — ensuring that every test leads to tangible business impact. This is a strategic and hands-on role for someone who thrives at the intersection of analytics, creativity, and execution.

Job description:

  • Analyze user journeys across all digital touchpoints to identify friction points and improvement opportunities
  • Define, plan, and execute A/B and multivariate tests to validate hypotheses and drive measurable impact on conversion rates
  • Develop and maintain a CRO roadmap aligned with Group strategy and cluster business needs
  • Collaborate with Product and UX teams to implement and scale successful experiments into platforms
  • Monitor and analyze KPIs related to funnel performance (e.g., conversion rate, bounce rate, cart abandonment, exit rate)
  • Work closely with Analytics team to interpret quantitative and qualitative data from tools like GA4, Hotjar, and session replay tools
  • Share learnings, test results, and optimization playbooks with Cluster teams to drive consistent improvements across markets
  • Support eCommerce and marketing stakeholders with recommendations for improving campaign landing pages, product pages, checkout processes, and onboarding flows
  • Continuously review the competitive landscape and digital best practices to inspire new ideas

We will have the perfect match if you have:

  • Minimum 3 years of experience in e-commerce
    , preferably in a CRO, digital product, or performance optimization role
  • Proven track record of running A/B and multivariate tests and translating results into actionable business improvements
  • Strong analytical mindset with experience using tools such as GA4, Hotjar, session replay, or similar
  • Deep understanding of e-commerce funnels, customer journeys, and digital conversion levers
  • Experience collaborating with cross-functional teams (Product, UX, IT, Marketing) to implement optimizations
  • Excellent communication skills and ability to translate data insights into clear recommendations
  • A proactive, curious, and structured approach to problem-solving
  • Up-to-date knowledge of CRO best practices and the digital competitive landscape

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