KAM & Brand Lead Solid Tumors (Maternity Cover)

We have partnered with a company that is dedicated to transforming lives by focusing on what truly matters to patients and society, pushing boundaries, and setting new standards in healthcare.

Job Description:

Primary Role

• To work and connect with all involved national and local parties and arrange follow-up on treatment of patients with company products having patients in the center of what we do.
• To promote our products as defined by the company, to healthcare professionals in relevant target groups in the territory.
• To maximize the business benefit, sales and profit, through the local implementation of company marketing strategy by organizing all necessary contacts and activities in collaboration with management and within the agreed promotional and cost budget.
• Participation/Lead in projects as defined by national and subcluster management.
• Create and elaborate the annual marketing plans; define the key strategic directions, product positioning, critical success factors, key drivers and in relation with them the detailed tactical plan that ensures the achievement of medical education and patients' access targets

Key accountabilities as KAM Solid Tumors (65%)

• Key account management in specialized treatment centers, support and leverage customer connectivity locally and internationally, products promotion at scientific events;
• Responsible for sales activities (regular visits of customers, implementation of agreed and approved tactics) on the territory of Serbia, for Solid Tumors portfolio. Acts in compliance with laws, internal regulations, company strategies & company's corporate philosophy and support Commercial Head in achievement of company objectives.
• Drive account stakeholder relationships; develop and monitor long-term relationships between company, the account and its key stakeholders.
• Responsible for driving and achieving the business objectives within the allocated budget.
• Plan promotion with the management of local investment budget
• Plan and record activities in the CRM system.
• Obtain, share and leverage competitive market intelligence.
• Initiate and organize commercial education activities to increase disease awareness, product knowledge, and support product promotion.
• Develop long-term relationships between company and key strategic accounts and their stakeholders.
• Identify key external stakeholders and develop deep understanding of their needs, collaborating on initiatives and co-creating mutually beneficial solutions that will add value to them and the patients;
• Drive the implementation of the innovative offerings with key stakeholders and help differentiate company from its competitors.
• Support and advise Healthcare professionals on the correct use of company product and services portfolio.

Key accountabilities as Brand Lead Solid Tumors (35%)

• Create and elaborate the annual marketing plans; in alignment with Commercial Head define the key strategic directions, product positioning, critical success factors, key drivers and in relation with them the detailed tactical plan that ensures reaching given KPls;
• Proactively coordinate collaboration with medical and market access (and other internal stakeholders) to ensure alignment in objectives and activities with accounts and external stakeholders.
• Participate in Global and EUCAN Brand team meetings and Oncology communities and secure local implementation of global tactics
• In collaboration with NGCE manager propose and co-create local NGCE campaigns for assigned Therapy area
• Monitor the account plan progress and hold collaborators, and self, accountable as agreed.
• Create and present account plans and progress at relevant local meetings to the management.
• Prioritize and manage accounts within assigned territory by assessing appropriate business opportunities through contacts with key decision-makers and important local stakeholders.
• Systematically analyze success of plans (e.g. sales, market developments, competitors) and propose mitigating actions as needed. Use learnings to further improve planning and execution.
• Make changes as needed based on new business opportunities and changes in the marketplace to achieve financial objectives.
• Identify and address any collaboration misalignments.
• In collaboration with the medical department propose and create relevant Promo materials to support field activities.
• Secure implementation of agreed tactics.
• Coordinate preparation during the financial planning processes (MRP & MYC);

Only shortlisted candidates will be contacted.