Head of Creative

7 days ago

Belgrade, Central Serbia EMCD Full time €90,000 - €120,000 per year

EMCD
is a leading technology company in the crypto industry, best known as the largest mining pool in Eastern Europe.

We are expanding globally and building a comprehensive ecosystem of crypto services, including payment infrastructure, custody, mining solutions and enterprise-grade tools for businesses and institutions.

EMCD
comprises a complete ecosystem of crypto services built around a top 10 global mining pool (#1 in Eastern Europe).

About The Role
The
Head of Creative
at is responsible for defining and driving the company's creative vision and brand identity across all channels. This role ensures that every piece of content, design, and campaign communicates EMCDs mission and values consistently, while resonating with a global crypto audience.

Responsibilities
Creative Leadership

  • Lead creative concept development for brand and product campaigns.
  • Translate EMCDs vision and ecosystem positioning into breakthrough creative strategies.

Campaign Ideation & Execution

  • Partner with Campaign Manager, PR, Content, SMM, and Design to deliver integrated creative concepts.
  • Develop strong creative briefs, mood boards, and storytelling frameworks.
  • Ensure creative consistency across all channels, from digital to events.

Innovation & Web 3 Storytelling

  • Stay ahead of Web3, blockchain, and crypto culture trends, applying them to creative work.
  • Build narratives that resonate with communities across CIS, Europe, MENA, and LATAM.
  • Explore new creative formats (NFT activations, metaverse presence, gamified campaigns).

Cross-Functional Collaboration

  • Act as a bridge between Brand, Product, Design and Marketing, ensuring creative concepts support both product growth and ecosystem positioning.
  • Present creative ideas to leadership and external partners with clarity and impact.

Metrics & Accountability

  • Define KPIs for creative performance (engagement uplift, campaign recall, sentiment impact).
  • Track effectiveness of creative campaigns and optimize based on data and feedback.

Requirements

  • 7+ years of creative leadership experience, with at least 2-3 years in Web3/crypto/blockchain.
  • Proven ability to craft and deliver disruptive brand and product campaigns globally.
  • Strong portfolio showcasing innovative creative concepts across digital, social, and experiential.
  • Deep understanding of Web3 culture, memes, community dynamics, and trends.

What we offer:

  • Fully remote work from anywhere in the world with a flexible work schedule
  • 100% paid sick leave and vacation
  • Corporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructure
  • Work in a leading mining pool with in-depth industry training

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