Crypto CRM and Product Executive

1 week ago

Belgrade, Central Serbia Sportserve Full time €70,000 - €120,000 per year

Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.

We are launching a crypto casino to challenge the best.

We want you to be a big part of it.

Role purpose:

  • You understand what a crypto casino customer wants and you deliver the product and promotions to them.
  • Your role covers Product management, CRM execution and overseeing some third-party operations.
  • Become an expert in our product, understanding the full platform capabilities and configure the most competitive Bonuses and Products.
  • Configure the CRM system and deliver the CRM strategy.
  • Monitor services outsourced to 3 rd parties, including CS, Risk and Fraud.
  • This is an opportunity to grow with a start-up with big ambitions.

Key responsibilities:

  • You are responsible for ensuring the product and promotional proposition is competitive.
  • Contribute to the CRM strategy and lead the delivery.
  • Champion experimentation to engage customers and give us a market edge.
  • Brief and Coordinate the design and delivery of CRM campaigns.
  • Propose and Configure bonuses for Customer Lifecyle Management as well as Promotional calendar.
  • Review CRM campaigns using the Plan-Review-Improve learning cycle
  • Contribute to the product Strategy and lead the delivery.
  • Manage the website to feature the most relevant games and information.
  • Optimise the offering to promote the best products and promotions at all times.
  • Monitor competitor products for trends, fill gaps and strengthen product USPs.
  • Monitor third party performance for Customer Services, Risk and Fraud.
  • You gather customer feedback and use the insight to improve the service.
  • Drive customer-centric decisions-making
  • Report on CRM, Product and Operational KPIs

Required skills and experience:

  • Crypto knowledge or keen interest
  • Online betting and/or gaming experience preferred
  • Good written and verbal English communication skills
  • Customer focused
  • Pro-active in recommending improvements and taking ownership
  • You are consistent, reliable and work to a high standard
  • Applications in English only please

Diversity & Inclusion
We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn't just the right thing to do, it's also the smart thing.

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