CRM Lifecycle Manager

7 days ago

Belgrade, Central Serbia Max Bet Full time €30,000 - €60,000 per year
Max Bet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world's largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry
Max Bet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.


Our success is built on our people—we foster a culture of teamwork, clear communication, and mutual respect.


As we continue to grow, we are looking for a:

CRM Lifecycle Manager

Location: Belgrade


Key Responsibilities:

  • Develop and implement CRM strategies to increase user engagement and retention.
  • Manage the entire customer lifecycle: from registration, first deposit, and regular betting activity, to reactivation of occasional and inactive users.
  • Segment users based on behavior, value, and lifecycle stage.
  • Plan, create, and execute automated and personalized campaigns (email, SMS, push notifications, in-app messages, etc.).
  • Monitor and analyze key KPIs such as user activation, retention, churn rate, lifetime value (LTV), and campaign response rate.
  • Collaborate closely with marketing, analytics, legal, and product teams to optimize the overall customer experience.
  • Utilize CRM tools (e.g., Optimove, Braze, Salesforce Marketing Cloud, Emarsys, or similar).
  • Conduct A/B testing and optimize communications and offers (bonuses, promotions, free bet campaigns).
  • Ensure compliance with legal and regulatory requirements related to communication and promotions in the betting industry.


Zahtevi

Requirements:

  • Bachelor's degree in marketing, Business, Communication, or a related field.
  • Minimum 3 years of experience in CRM, customer retention, or lifecycle marketing roles - ideally within the online gaming, betting, or digital entertainment industry.
  • Proven experience with CRM platforms
  • Hands-on experience with campaign automation, segmentation, and A/B testing.


Pogodnosti

Perks and benefits:

Health & Well-being:

  • Private health insurance.
  • Up to 6 days of 100% paid leave without a certificate.
  • Sports membership.

Work Environment & Comfort:

  • Modern workspace with relaxation areas.
  • Hybrid work model with flexible working hours.
  • Remote work up to 30 days/year.

Work-Life Balance:

  • 24+ days of annual leave.
  • Birthday off.
  • Shorter Fridays (2 PM finish).
  • Reduced hours for moms with kids starting kindergarten.
  • Fully covered maternity leave (according to company policy).
  • Day off for parents of first graders.

Growth & Development:

  • Paid training, workshops, and educational opportunities.
  • Team-building events and sports activities.

Additional Perks:

  • Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
  • Role-based bonus opportunities.
  • Referral bonuses for recommending new hires.
  • Full equipment and onboarding for every role.


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