Head of Sales

Beohemija is one of the fastest-growing manufacturers of household detergents and cleaning products in Southeast Europe. With modern production facilities, continuous investment in innovation, and leading brands in our region, Beohemija is now entering the next stage of its development: expansion into key international markets, primarily across the EU and CEE.

Beohemija is part of CE Industries, an international industrial group focused on innovation, accelerated growth, and long-term value creation. Supported by strong production capabilities and scalable operations, we are ready to build a significant international footprint.

We are now looking for a Head of Sales & Commercial Expansion who will play a central role in shaping and executing Beohemija's expansion strategy and new commercial opportunities

Description
Role Mission
Lead and scale Beohemija's commercial strategy — from developing go-to-market plans and establishing distribution networks, to building strong partnerships across Europe and other priority regions. We are seeking an experienced, proactive commercial leader from the FMCG/detergent industry with a proven track record in building and devoloping diverse markets. The appropriate candidate shall lead expansion strategy across all channels Beohemija oprates as well as recover new opporunities

Key Responsibilities

• Develop and execute the commercial and sales strategy.
• Build and manage a distributor network and key retail relationships across targeted markets
• Own the P&L ensuring sustainable and profitable growth
• Lead go-to-market execution, working closely with production, marketing, logistics, R&D and General services.
• Negotiate commercial terms, framework agreements, and joint business plans with distributors and retail partners as well as supervise the excellence and set the targets of own distribution
• Monitor competitive landscape, identify market trends, and propose new market opportunities
• Build, lead, and mentor a high-performing commercial & business development team
• Contribute to portfolio strategy and support the introduction of new products tailored to the markets
• Actively support group-wide strategic initiatives related to expansion and growth

Requirements
Education and Experience:

• University degree (economics, technical, or other relevant field)
• Minimum of 10+ years of experience in sales and commercial functions, with at least 5+ years in senior sales or marketing leadership roles
• Experience in the FMCG industry
• Experience working across European markets

Professional Knowledge And Skills

• Proven track record in market development, distribution network building, and go-to-market strategies
• Experience in P&L ownership and delivering profitable growth
• Strong negotiation skills with proven experience working with distributors and retail partners
• Solid understanding of different sales channels
• Strong analytical skills with the ability to identify new market opportunities
• Leadership and Personal Competencies
• Strong leadership and people management skills
• Entrepreneurial mindset with a proactive, growth-oriented approach
• Strategic thinking and strong communication skills

Other Requirements

• Excellent command of English
• Willingness to travel frequently

We offer

• A pivotal role in building Beohemija's business and shaping the company's long-term trajectory
• Direct influence over strategy, market relevant decisions, and product portfolio development
• An opportunity to work with modern, highly scalable production facilities backed by CE Industries Group
• The chance to create and lead the commercial organization and supervise domestic distribution
• Fast decision-making environment with strong support for innovation, ownership, and autonomy
• A competitive compensation package aligned with seniority and business outcomes